How popular isChromatic in search?
In September 2026, there were an estimated 400 branded searches for Chromatic worldwide which is down 9.1% over the last 12 months. Chromatic holds 4.5% estimated Share of Search among design system platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
zeroheight73.7%
Storybook17.9%
Chromatic4.5%
Supernova3.6%
Knapsack0.45%
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Where does Chromatic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Design system platforms | 3rd of 5 | 4.5% | Shown below |
| Visual regression testing tools | 3rd of 4 | 5% | Show ranking |
Which design system platforms compete with Chromatic?
Share of Search by month for zeroheight, Storybook, Chromatic, Supernova. The figures are in the table below the chart.
View monthly share of search table
| Month | zeroheight | Storybook | Chromatic | Supernova | Knapsack |
|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 21.1% | 3.2% | 3.5% | 0.15% |
| Nov 2025 | 71.6% | 21.2% | 3.3% | 3.4% | 0.44% |
| Dec 2025 | 68.3% | 24.8% | 3.1% | 3.3% | 0.41% |
| Jan 2026 | 71.7% | 21.2% | 3.5% | 3.5% | 0.18% |
| Feb 2026 | 74.8% | 17.5% | 3.8% | 3.6% | 0.28% |
| Mar 2026 | 74.6% | 18.1% | 3.5% | 3.6% | 0.23% |
| Apr 2026 | 74.5% | 17.5% | 3.4% | 4.4% | 0.18% |
| May 2026 | 75.4% | 17.7% | 3.7% | 3% | 0.19% |
| Jun 2026 | 78.1% | 15.4% | 3.2% | 3.1% | 0.19% |
| Jul 2026 | 78.1% | 15.4% | 3.2% | 3.1% | 0.19% |
| Aug 2026 | 75.1% | 18.2% | 3.5% | 3% | 0.23% |
| Sep 2026 | 73.7% | 17.9% | 4.5% | 3.6% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.7% | 6.6K | 0% | -1.4 points | |
| 2, held 2nd | 17.9% | 1.6K | 0% | -0.3 points | |
| 3, held 3rd | 4.5% | 400 | +29% | +0.9 points | |
| 4, held 4th | 3.6% | 320 | +23.1% | +0.6 points | |
| 5, held 5th | 0.45% | 40 | +100% | +0.2 points |
73.7%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
17.9%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.5%
Held 3rd. 400 estimated branded searches, +29% vs prior month. Share +0.9 points.
3.6%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.
5.
Knapsack0.45%
Held 5th. 40 estimated branded searches, +100% vs prior month. Share +0.2 points.
Compare search popularity between Chromatic and its closest rivals
Every comparison with Chromatic
6 comparisons
How has branded search demand for Chromatic changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chromatic worldwide fell from 440 to 400.
- Across the 12 months ending September 2026, Chromatic’s estimated Share of Search among design system platforms worldwide increased from 3.2% to 4.5%.
- Across the 12 months ending September 2026, Chromatic’s estimated Share of Search among design system platforms worldwide peaked at 4.5% in September 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Chromatic rose from 4th to 3rd among design system platforms worldwide.
How did search popularity change for design system platforms worldwide in September 2026?
5 changes
In September 2026, Chromatic gained estimated Share of Search among design system platforms worldwide, from 3.5% to 4.5%.
In September 2026, Supernova gained estimated Share of Search among design system platforms worldwide, from 3% to 3.6%.
In September 2026, zeroheight lost estimated Share of Search among design system platforms worldwide, from 75.1% to 73.7%.
Estimated monthly branded searches for Knapsack worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Storybook worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How is Chromatic measured?
Brandwave collects information about searches that people make online using Chromatic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- chromatic testing
- chromatic visual regression testing
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Is Chromatic your brand?
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