How popular isCherwell in search?
In August 2026, there were an estimated 8.1K branded searches for Cherwell worldwide which is down 18.2% over the last 11 months. Cherwell holds 1.7% estimated Share of Search among cmdb platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ServiceNow93.2%
BMC Helix3.1%
Cherwell1.7%
EasyVista1.1%
Device420.91%
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Which cmdb platforms compete with Cherwell?
Share of Search by month for ServiceNow, BMC Helix, Cherwell. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | BMC Helix | Cherwell | EasyVista | Device42 |
|---|---|---|---|---|---|
| Oct 2025 | 92.1% | 2.5% | 2% | 2% | 1.4% |
| Nov 2025 | 90.3% | 3% | 3% | 2.4% | 1.3% |
| Dec 2025 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Jan 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Feb 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Mar 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Apr 2026 | 93.9% | 2.1% | 1.7% | 1.4% | 0.92% |
| May 2026 | 94.1% | 2.1% | 1.7% | 1.4% | 0.75% |
| Jun 2026 | 93.5% | 2.5% | 1.7% | 1.4% | 0.92% |
| Jul 2026 | 92.5% | 3% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 93.2% | 3.1% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.2% | 450K | 0% | +0.7 points | |
| 2, held 2nd | 3.1% | 14.8K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 8.1K | 0% | 0 points | |
| 4, held 4th | 1.1% | 5.4K | -33.3% | -0.5 points | |
| 5, held 5th | 0.91% | 4.4K | -18.5% | -0.2 points |
93.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Cherwell1.7%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.
5.
Device420.91%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare search popularity between Cherwell and its closest rivals
How has branded search demand for Cherwell changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cherwell worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Cherwell’s estimated Share of Search among cmdb platforms worldwide peaked at 3% in November 2025 and was lowest at 1.7% in July 2026.
How did search popularity change for cmdb platforms worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%.

In August 2026, EasyVista lost estimated Share of Search among cmdb platforms worldwide, from 1.7% to 1.1%.

BMC Helix’s estimated Share of Search among cmdb platforms worldwide has gained ground for 3 months in a row, from 2.1% to 3.1% in August 2026.

Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Estimated monthly branded searches for Cherwell worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Cherwell measured?
Brandwave collects information about searches that people make online using Cherwell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cherwell
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Is Cherwell your brand?
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