Brandwave

How popular isCatalogIt?

In September 2026, people searched for CatalogIt by name about 2,900 times worldwide, about the same as the previous year. These searches made up 1.8% of all global museum software searches, placing CatalogIt third out of nine brands. When we asked both ChatGPT and Google AI Overviews about museum software, CatalogIt appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

CatalogIt is the third most searched of 9 competitors and the most recommended in AI answers.

  1. AdlibShare of searches 82.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TessituraShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. CatalogItShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TMS CollectionsShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. AxiellShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top museum software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CatalogIt appeared in all five answers. CatalogIt is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CatalogIt1st
  2. PastPerfect2nd
  3. Axiell3rd
  4. CollectionSpace4th
  5. TMS Collections5th
  6. CollectiveAccess6th
  7. Argus7th
  8. Tessitura8th
  9. Adlib–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CatalogIt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axiell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PastPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CollectionSpace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TMS Collections2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CollectiveAccess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tessitura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adlib0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about museum software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which museum software compete with CatalogIt?

CatalogIt against museum software worldwide, by month

Share of searches by month for Adlib, Tessitura, CatalogIt. The figures are in the table below the chart.

View monthly share of searches table
MonthAdlibTessituraCatalogItTMS CollectionsAxiellCollectiveAccessCollectionSpacePastPerfectArgus
Oct 202582%11%1.8%1.2%1.5%0.97%0.61%0.79%0.24%
Nov 202582%11%1.8%1.2%1.8%0.89%0.53%0.61%0.29%
Dec 202586.9%7.8%1.3%1.3%1%0.63%0.46%0.46%0.17%
Jan 202680%13.2%1.7%1.5%1.4%0.85%0.59%0.59%0.23%
Feb 202681.6%10.9%1.8%1.5%1.8%0.89%0.53%0.79%0.19%
Mar 202681.1%10.9%2.2%1.5%1.7%1%0.53%0.78%0.23%
Apr 202679.3%13%2.1%1.5%1.7%1%0.59%0.59%0.23%
May 202681.6%10.9%2.2%1.5%1.5%1%0.44%0.6%0.24%
Jun 202680.3%10.8%2.6%1.8%1.8%1.1%0.53%0.73%0.35%
Jul 202681%10.9%2.1%1.8%1.4%1.1%0.53%0.74%0.35%
Aug 202680.7%10.9%2.1%1.8%1.8%1.2%0.53%0.73%0.29%
Sep 202682.1%11%1.8%1.5%1.5%0.89%0.53%0.53%0.24%

  1. 1.Adlib

    82.1%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  2. 2.Tessitura

    11%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.CatalogIt

    1.8%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.TMS Collections

    1.5%

    Held 4th. 2.5K estimated branded searches, +1.6% vs prior month. Share -0.3 points.

  5. 5.Axiell

    1.5%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.CollectiveAccess

    0.89%

    Held 6th. 1.5K estimated branded searches, -8.1% vs prior month. Share -0.3 points.

  7. 7.CollectionSpace

    0.53%

    Moved from 8th to 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.PastPerfect

    0.53%

    Moved from 7th to 8th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.

  9. 9.Argus

    0.24%

    Held 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CatalogIt and its closest rivals

Every comparison with CatalogIt

8 comparisons

How has branded search demand for CatalogIt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CatalogIt worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, CatalogIt’s share of searches among museum software worldwide peaked at 2.6% in June 2026 and was lowest at 1.3% in December 2025.

How did search popularity change for museum software worldwide in September 2026?

5 changes

  1. In September 2026, Adlib gained share of searches among museum software worldwide, from 80.7% to 82.1%.

  2. CatalogIt’s share of searches among museum software worldwide has lost ground for 3 months in a row, from 2.6% to 1.8% in September 2026.

  3. In September 2026, CollectionSpace rose from 8th to 7th among museum software worldwide.

  4. In September 2026, PastPerfect fell from 7th to 8th among museum software worldwide.

  5. Estimated monthly branded searches for TMS Collections worldwide rose 24.9% over 12 measured months, from 2K to 2.5K in September 2026.

How are CatalogIt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CatalogIt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • catalogit

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How the Brand Demand Index is measured

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