Axiell vs CatalogIt:Which is searched more?
In September 2026, CatalogIt had more branded searches than Axiell among museum software worldwide. CatalogIt had about 2,900 branded searches, while Axiell had 2,400. CatalogIt made up 1.8% of all museum software searches we track, and Axiell accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Axiell or CatalogIt more popular in search?
Compare the museum software institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CatalogIt, Axiell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adlib | Tessitura | CatalogIt | TMS Collections | Axiell | CollectiveAccess | CollectionSpace | PastPerfect | Argus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 11% | 1.8% | 1.2% | 1.5% | 0.97% | 0.61% | 0.79% | 0.24% |
| Nov 2025 | 82% | 11% | 1.8% | 1.2% | 1.8% | 0.89% | 0.53% | 0.61% | 0.29% |
| Dec 2025 | 86.9% | 7.8% | 1.3% | 1.3% | 1% | 0.63% | 0.46% | 0.46% | 0.17% |
| Jan 2026 | 80% | 13.2% | 1.7% | 1.5% | 1.4% | 0.85% | 0.59% | 0.59% | 0.23% |
| Feb 2026 | 81.6% | 10.9% | 1.8% | 1.5% | 1.8% | 0.89% | 0.53% | 0.79% | 0.19% |
| Mar 2026 | 81.1% | 10.9% | 2.2% | 1.5% | 1.7% | 1% | 0.53% | 0.78% | 0.23% |
| Apr 2026 | 79.3% | 13% | 2.1% | 1.5% | 1.7% | 1% | 0.59% | 0.59% | 0.23% |
| May 2026 | 81.6% | 10.9% | 2.2% | 1.5% | 1.5% | 1% | 0.44% | 0.6% | 0.24% |
| Jun 2026 | 80.3% | 10.8% | 2.6% | 1.8% | 1.8% | 1.1% | 0.53% | 0.73% | 0.35% |
| Jul 2026 | 81% | 10.9% | 2.1% | 1.8% | 1.4% | 1.1% | 0.53% | 0.74% | 0.35% |
| Aug 2026 | 80.7% | 10.9% | 2.1% | 1.8% | 1.8% | 1.2% | 0.53% | 0.73% | 0.29% |
| Sep 2026 | 82.1% | 11% | 1.8% | 1.5% | 1.5% | 0.89% | 0.53% | 0.53% | 0.24% |
How has the Axiell and CatalogIt comparison changed over the last 12 months?
3 findings
- CatalogIt was ahead of Axiell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axiell’s share of searches among museum software worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, CatalogIt’s share of searches among museum software worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for museum software worldwide in September 2026?
1 change
CatalogIt’s share of searches among museum software worldwide has lost ground for 3 months in a row, from 2.6% to 1.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axiell’s and CatalogIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among museum software
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