Brandwave

Argus vs CatalogIt:Which is more popular?

In September 2026, CatalogIt had more branded searches than Argus among museum software worldwide. CatalogIt had about 2,900 branded searches, while Argus had 390. CatalogIt made up 1.8% of all museum software searches we track, and Argus accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about museum software, CatalogIt appeared in all five answers and Argus in one. CatalogIt was mentioned before Argus in every answer.

Among museum software worldwide in September 2026

Who do people search for more?

CatalogIt, about 7 searches for every 1 for Argus

CatalogIt 2.9K searchesArgus 390 searches

Who does AI mention more?

CatalogIt, mentioned in every answer we collected

CatalogIt in 5 of 5Argus in 1 of 5

Who does AI recommend more?

CatalogIt, named ahead of Argus in every answer

CatalogIt first in 5Argus never first

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Top museum software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CatalogIt appeared in all five answers. Argus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CatalogIt was listed before Argus in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CatalogIt1st
  2. PastPerfect2nd
  3. Axiell3rd
  4. CollectionSpace4th
  5. TMS Collections5th
  6. CollectiveAccess6th
  7. Argus7th
  8. Tessitura8th
  9. Adlib–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CatalogIt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axiell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PastPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CollectionSpace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TMS Collections2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CollectiveAccess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tessitura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adlib0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about museum software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Argus or CatalogIt more popular in search?

This chart shows how often people search Google for Argus and CatalogIt by name. Each line represents a brand's share of searches for all nine museum software we track, month by month, from English-language searches worldwide.

Argus and CatalogIt among museum software worldwide, by month

Share of searches by month for CatalogIt, Argus. The figures are in the table below the chart.

View monthly share of searches table
MonthAdlibTessituraCatalogItTMS CollectionsAxiellCollectiveAccessCollectionSpacePastPerfectArgus
Oct 202582%11%1.8%1.2%1.5%0.97%0.61%0.79%0.24%
Nov 202582%11%1.8%1.2%1.8%0.89%0.53%0.61%0.29%
Dec 202586.9%7.8%1.3%1.3%1%0.63%0.46%0.46%0.17%
Jan 202680%13.2%1.7%1.5%1.4%0.85%0.59%0.59%0.23%
Feb 202681.6%10.9%1.8%1.5%1.8%0.89%0.53%0.79%0.19%
Mar 202681.1%10.9%2.2%1.5%1.7%1%0.53%0.78%0.23%
Apr 202679.3%13%2.1%1.5%1.7%1%0.59%0.59%0.23%
May 202681.6%10.9%2.2%1.5%1.5%1%0.44%0.6%0.24%
Jun 202680.3%10.8%2.6%1.8%1.8%1.1%0.53%0.73%0.35%
Jul 202681%10.9%2.1%1.8%1.4%1.1%0.53%0.74%0.35%
Aug 202680.7%10.9%2.1%1.8%1.8%1.2%0.53%0.73%0.29%
Sep 202682.1%11%1.8%1.5%1.5%0.89%0.53%0.53%0.24%

How has the Argus and CatalogIt comparison changed over the last 12 months?

3 findings
  • CatalogIt was ahead of Argus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Argus’ share of searches among museum software worldwide held steady at 0.24%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, CatalogIt’s share of searches among museum software worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for museum software worldwide in September 2026?

1 change

  1. CatalogIt’s share of searches among museum software worldwide has lost ground for 3 months in a row, from 2.6% to 1.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Argus’ and CatalogIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Argus

1 branded search term

  • argus museum

CatalogIt

1 branded search term

  • catalogit

How the Brand Demand Index is measured

Other head-to-heads among museum software

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