Brandwave

How popular isCampfire Labs?

In September 2026, people searched for Campfire Labs by name about 90 times worldwide, a 71.9% decrease from the previous year. These searches made up 1.1% of all global B2B content marketing agency searches, placing Campfire Labs seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about B2B content marketing agencies, Campfire Labs appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Campfire Labs is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. AnimalzShare of searches 44.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Siege MediaShare of searches 22.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Omniscient DigitalShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Foundation MarketingShare of searches 7.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Campfire LabsShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top B2B content marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Campfire Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Campfire Labs is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omniscient Digital1st
  2. Animalz2nd
  3. Grow and Convert3rd
  4. Powered by Search4th
  5. Campfire Labs5th
  6. Siege Media6th
  7. Foundation Marketing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B content marketing agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B content marketing agencies compete with Campfire Labs?

Campfire Labs against B2B content marketing agencies worldwide, by month

Share of searches by month for Animalz, Siege Media, Omniscient Digital, Foundation Marketing, Powered by Search, Grow and Convert, Campfire Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthAnimalzSiege MediaOmniscient DigitalFoundation MarketingPowered by SearchGrow and ConvertCampfire Labs
Oct 202532.9%24.6%19.5%4.9%4.9%9.9%3.3%
Nov 202535.8%22.7%15.5%4.7%4.7%12.8%3.8%
Dec 202536.7%23.1%12.2%15.8%4.7%5.4%2.1%
Jan 202641.2%26.5%11%6.5%5.3%7.1%2.3%
Feb 202634.9%33.2%11.4%5.5%6.8%6.3%1.9%
Mar 202639.3%25.3%13.7%6.2%7.6%6%1.8%
Apr 202639.2%25.4%13.8%9.3%5.1%5.8%1.5%
May 202631.5%37.5%10.4%7.5%5%5.9%2.2%
Jun 202640.6%26.4%14.3%6.5%4.3%6.1%1.9%
Jul 202635.1%28.4%15.4%7%5.7%6.7%1.7%
Aug 202640.1%25.6%13.5%6.5%5.3%6.2%2.8%
Sep 202644.3%22.9%12%7.1%7.1%5.5%1.1%
  1. 1.Animalz

    44.3%

    Held 1st. 3.7K estimated branded searches, +23.9% vs prior month. Share +4.2 points.

  2. Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

  5. Moved from 6th to 5th. 590 estimated branded searches, +51.3% vs prior month. Share +1.8 points.

  6. Moved from 5th to 6th. 460 estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. Held 7th. 90 estimated branded searches, -57.1% vs prior month. Share -1.8 points.

Compare popularity between Campfire Labs and its closest rivals

Every comparison with Campfire Labs

8 comparisons

How has branded search demand for Campfire Labs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Campfire Labs worldwide fell from 320 to 90.
  • Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide decreased from 3.3% to 1.1%.
  • Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide peaked at 3.8% in November 2025 and was lowest at 1.1% in September 2026.

How did search popularity change for B2B content marketing agencies worldwide in September 2026?

6 changes
  1. In September 2026, Powered by Search overtook Grow and Convert to rank 5th among B2B content marketing agencies worldwide, with 7.1% of the searches.

  2. In September 2026, Animalz gained share of searches among B2B content marketing agencies worldwide, from 40.1% to 44.3%.

  3. In September 2026, Foundation Marketing gained share of searches among B2B content marketing agencies worldwide, from 6.5% to 7.1%.

  4. In September 2026, Siege Media lost share of searches among B2B content marketing agencies worldwide, from 25.6% to 22.9%.

  5. In September 2026, Campfire Labs lost share of searches among B2B content marketing agencies worldwide, from 2.8% to 1.1%.

  6. In September 2026, Omniscient Digital lost share of searches among B2B content marketing agencies worldwide, from 13.5% to 12%.

How are Campfire Labs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Campfire Labs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • campfire labs

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How the Brand Demand Index is measured

Where does Campfire Labs compete?

Campfire Labs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO content agencies7th of 70.97%Show ranking
B2B content marketing agencies7th of 71.1%Shown above
Creator with pink hair and a pink jacket

Is Campfire Labs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.