Campfire Labs vs Siege Media:Which is more popular?
In September 2026, Siege Media had more branded searches than Campfire Labs among B2B content marketing agencies worldwide. Siege Media had about 1,900 branded searches, while Campfire Labs had 90. Siege Media made up 22.9% of all B2B content marketing agency searches we track, and Campfire Labs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Campfire Labs and Siege Media each appeared in two of the five answers. Campfire Labs was mentioned before Siege Media in every answer that named either.
Who do people search for more?
Siege Media, about 21 searches for every 1 for Campfire Labs
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Campfire Labs, named ahead of Siege Media in 2 of 2 answers
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Top B2B content marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Campfire Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Siege Media was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Campfire Labs was listed before Siege Media in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B content marketing agencies
5 answers
Asked ChatGPT
“Which B2B content marketing agency should I hire?”
Asked ChatGPT
“What are the best B2B content marketing agencies?”
Asked ChatGPT
“What's the best B2B content marketing agency for a small marketing team?”
Searched Google, AI Overview
“content marketing for b2b”
Searched Google, AI Overview
“marketing content services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Campfire Labs or Siege Media more popular in search?
This chart shows how often people search Google for Campfire Labs and Siege Media by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Siege Media, Campfire Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animalz | Siege Media | Omniscient Digital | Foundation Marketing | Powered by Search | Grow and Convert | Campfire Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 19.5% | 4.9% | 4.9% | 9.9% | 3.3% |
| Nov 2025 | 35.8% | 22.7% | 15.5% | 4.7% | 4.7% | 12.8% | 3.8% |
| Dec 2025 | 36.7% | 23.1% | 12.2% | 15.8% | 4.7% | 5.4% | 2.1% |
| Jan 2026 | 41.2% | 26.5% | 11% | 6.5% | 5.3% | 7.1% | 2.3% |
| Feb 2026 | 34.9% | 33.2% | 11.4% | 5.5% | 6.8% | 6.3% | 1.9% |
| Mar 2026 | 39.3% | 25.3% | 13.7% | 6.2% | 7.6% | 6% | 1.8% |
| Apr 2026 | 39.2% | 25.4% | 13.8% | 9.3% | 5.1% | 5.8% | 1.5% |
| May 2026 | 31.5% | 37.5% | 10.4% | 7.5% | 5% | 5.9% | 2.2% |
| Jun 2026 | 40.6% | 26.4% | 14.3% | 6.5% | 4.3% | 6.1% | 1.9% |
| Jul 2026 | 35.1% | 28.4% | 15.4% | 7% | 5.7% | 6.7% | 1.7% |
| Aug 2026 | 40.1% | 25.6% | 13.5% | 6.5% | 5.3% | 6.2% | 2.8% |
| Sep 2026 | 44.3% | 22.9% | 12% | 7.1% | 7.1% | 5.5% | 1.1% |
How has the Campfire Labs and Siege Media comparison changed over the last 12 months?
3 findings
- Siege Media was ahead of Campfire Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide moved from 3.3% to 1.1%, and its estimated monthly branded searches moved from 320 to 90.
- Across the 12 months ending September 2026, Siege Media’s share of searches among B2B content marketing agencies worldwide moved from 24.6% to 22.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for B2B content marketing agencies worldwide in September 2026?
2 changes
In September 2026, Siege Media lost share of searches among B2B content marketing agencies worldwide, from 25.6% to 22.9%.
In September 2026, Campfire Labs lost share of searches among B2B content marketing agencies worldwide, from 2.8% to 1.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Campfire Labs’ and Siege Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Labs
1 branded search term
- campfire labs
Siege Media
2 branded search terms
- siege media
- siegemedia
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