Brandwave

Animalz vs Powered by Search:Which is more popular?

In September 2026, Animalz had more branded searches than Powered by Search among B2B content marketing agencies worldwide. Animalz had about 3,680 branded searches, while Powered by Search had 590. Animalz made up 44.3% of all B2B content marketing agency searches we track, and Powered by Search accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Animalz appeared in three of the five answers and Powered by Search in two. Animalz was mentioned before Powered by Search in two out of three answers.

Among B2B content marketing agencies worldwide in September 2026

Who do people search for more?

Animalz, about 6 searches for every 1 for Powered by Search

Animalz 3.7K searchesPowered by Search 590 searches

Who does AI mention more?

Animalz, mentioned in 3 of 5 answers, Powered by Search in 2

Animalz in 3 of 5Powered by Search in 2 of 5

Who does AI recommend more?

Animalz, named ahead of Powered by Search in 2 of 3 answers

Animalz first in 2Powered by Search first in 1

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Top B2B content marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Animalz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Powered by Search was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Animalz was listed before Powered by Search in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omniscient Digital1st
  2. Animalz2nd
  3. Grow and Convert3rd
  4. Powered by Search4th
  5. Campfire Labs5th
  6. Siege Media6th
  7. Foundation Marketing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B content marketing agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Animalz or Powered by Search more popular in search?

This chart shows how often people search Google for Animalz and Powered by Search by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.

Animalz and Powered by Search among B2B content marketing agencies worldwide, by month

Share of searches by month for Animalz, Powered by Search. The figures are in the table below the chart.

View monthly share of searches table
MonthAnimalzSiege MediaOmniscient DigitalFoundation MarketingPowered by SearchGrow and ConvertCampfire Labs
Oct 202532.9%24.6%19.5%4.9%4.9%9.9%3.3%
Nov 202535.8%22.7%15.5%4.7%4.7%12.8%3.8%
Dec 202536.7%23.1%12.2%15.8%4.7%5.4%2.1%
Jan 202641.2%26.5%11%6.5%5.3%7.1%2.3%
Feb 202634.9%33.2%11.4%5.5%6.8%6.3%1.9%
Mar 202639.3%25.3%13.7%6.2%7.6%6%1.8%
Apr 202639.2%25.4%13.8%9.3%5.1%5.8%1.5%
May 202631.5%37.5%10.4%7.5%5%5.9%2.2%
Jun 202640.6%26.4%14.3%6.5%4.3%6.1%1.9%
Jul 202635.1%28.4%15.4%7%5.7%6.7%1.7%
Aug 202640.1%25.6%13.5%6.5%5.3%6.2%2.8%
Sep 202644.3%22.9%12%7.1%7.1%5.5%1.1%

How has the Animalz and Powered by Search comparison changed over the last 12 months?

3 findings

How did search popularity change for B2B content marketing agencies worldwide in September 2026?

2 changes
  1. In September 2026, Powered by Search overtook Grow and Convert to rank 5th among B2B content marketing agencies worldwide, with 7.1% of the searches.

  2. In September 2026, Animalz gained share of searches among B2B content marketing agencies worldwide, from 40.1% to 44.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Animalz’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animalz

4 branded search terms

  • animalz
  • animalz app
  • animalz co
  • animalz content marketing

Powered by Search

1 branded search term

  • powered by search

How the Brand Demand Index is measured

Other head-to-heads among B2B content marketing agencies

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