Campfire Labs vs Grow and Convert:Which is more popular?
In September 2026, Grow and Convert had more branded searches than Campfire Labs among B2B content marketing agencies worldwide. Grow and Convert had about 460 branded searches, while Campfire Labs had 90. Grow and Convert made up 5.5% of all B2B content marketing agency searches we track, and Campfire Labs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Grow and Convert appeared in three of the five answers and Campfire Labs in two. Grow and Convert was mentioned before Campfire Labs in two out of three answers.
Who do people search for more?
Grow and Convert, about 5 searches for every 1 for Campfire Labs
Who does AI mention more?
Grow and Convert, mentioned in 3 of 5 answers, Campfire Labs in 2
Who does AI recommend more?
Grow and Convert, named ahead of Campfire Labs in 2 of 3 answers
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Top B2B content marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grow and Convert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Campfire Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grow and Convert was listed before Campfire Labs in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B content marketing agencies
5 answers
Asked ChatGPT
“Which B2B content marketing agency should I hire?”
Asked ChatGPT
“What are the best B2B content marketing agencies?”
Asked ChatGPT
“What's the best B2B content marketing agency for a small marketing team?”
Searched Google, AI Overview
“content marketing for b2b”
Searched Google, AI Overview
“marketing content services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Campfire Labs or Grow and Convert more popular in search?
This chart shows how often people search Google for Campfire Labs and Grow and Convert by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Grow and Convert, Campfire Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animalz | Siege Media | Omniscient Digital | Foundation Marketing | Powered by Search | Grow and Convert | Campfire Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 19.5% | 4.9% | 4.9% | 9.9% | 3.3% |
| Nov 2025 | 35.8% | 22.7% | 15.5% | 4.7% | 4.7% | 12.8% | 3.8% |
| Dec 2025 | 36.7% | 23.1% | 12.2% | 15.8% | 4.7% | 5.4% | 2.1% |
| Jan 2026 | 41.2% | 26.5% | 11% | 6.5% | 5.3% | 7.1% | 2.3% |
| Feb 2026 | 34.9% | 33.2% | 11.4% | 5.5% | 6.8% | 6.3% | 1.9% |
| Mar 2026 | 39.3% | 25.3% | 13.7% | 6.2% | 7.6% | 6% | 1.8% |
| Apr 2026 | 39.2% | 25.4% | 13.8% | 9.3% | 5.1% | 5.8% | 1.5% |
| May 2026 | 31.5% | 37.5% | 10.4% | 7.5% | 5% | 5.9% | 2.2% |
| Jun 2026 | 40.6% | 26.4% | 14.3% | 6.5% | 4.3% | 6.1% | 1.9% |
| Jul 2026 | 35.1% | 28.4% | 15.4% | 7% | 5.7% | 6.7% | 1.7% |
| Aug 2026 | 40.1% | 25.6% | 13.5% | 6.5% | 5.3% | 6.2% | 2.8% |
| Sep 2026 | 44.3% | 22.9% | 12% | 7.1% | 7.1% | 5.5% | 1.1% |
How has the Campfire Labs and Grow and Convert comparison changed over the last 12 months?
3 findings
- Grow and Convert was ahead of Campfire Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide moved from 3.3% to 1.1%, and its estimated monthly branded searches moved from 320 to 90.
- Across the 12 months ending September 2026, Grow and Convert’s share of searches among B2B content marketing agencies worldwide moved from 9.9% to 5.5%, and its estimated monthly branded searches moved from 970 to 460.
How did search popularity change for B2B content marketing agencies worldwide in September 2026?
3 changes
In September 2026, Powered by Search overtook Grow and Convert to rank 5th among B2B content marketing agencies worldwide, with 7.1% of the searches.
In September 2026, Campfire Labs lost share of searches among B2B content marketing agencies worldwide, from 2.8% to 1.1%.
In September 2026, Grow and Convert lost share of searches among B2B content marketing agencies worldwide, from 6.2% to 5.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Campfire Labs’ and Grow and Convert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Labs
1 branded search term
- campfire labs
Grow and Convert
2 branded search terms
- grow and convert
- growandconvert
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