Campfire Labs vs Omniscient Digital:Which is more popular?
In September 2026, Omniscient Digital had more branded searches than Campfire Labs among SEO content agencies worldwide. Omniscient Digital had about 1,000 branded searches, while Campfire Labs had 90. Omniscient Digital made up 10.8% of all SEO content agency searches we track, and Campfire Labs accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about SEO content agencies, Campfire Labs appeared in three of the five answers and Omniscient Digital in two. Omniscient Digital was mentioned before Campfire Labs in two out of three answers that named either.
Who do people search for more?
Omniscient Digital, about 11 searches for every 1 for Campfire Labs
Who does AI mention more?
Campfire Labs, mentioned in 3 of 5 answers, Omniscient Digital in 2
Who does AI recommend more?
Omniscient Digital, named ahead of Campfire Labs in 2 of 3 answers
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Top SEO content agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Campfire Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Omniscient Digital was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Omniscient Digital was listed before Campfire Labs in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Siege Media5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brafton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Campfire Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Omniscient Digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grow and Convert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neil Patel Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO content agencies
5 answers
Asked ChatGPT
“Which SEO content agency should I hire?”
Asked ChatGPT
“What are the best SEO content agencies?”
Asked ChatGPT
“What's the best SEO content agency for search optimised content?”
Searched Google, AI Overview
“seo content agencies”
Searched Google, AI Overview
“content seo agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Campfire Labs or Omniscient Digital more popular in search?
This chart shows how often people search Google for Campfire Labs and Omniscient Digital by name. Each line represents a brand's share of searches for all seven SEO content agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Omniscient Digital, Campfire Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animalz | Siege Media | Brafton | Neil Patel Digital | Omniscient Digital | Grow and Convert | Campfire Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21.2% | 14.2% | 11.5% | 16.8% | 7.8% | 2.8% |
| Nov 2025 | 28.9% | 19% | 13% | 13% | 13% | 10% | 3.2% |
| Dec 2025 | 33.5% | 21.9% | 11.5% | 15% | 11.5% | 4.5% | 2% |
| Jan 2026 | 33.6% | 22.4% | 15% | 12.1% | 9.3% | 5.5% | 2% |
| Feb 2026 | 28.9% | 28.9% | 12.9% | 12.9% | 10% | 4.8% | 1.7% |
| Mar 2026 | 33.2% | 22.1% | 12% | 14.7% | 12% | 4.4% | 1.6% |
| Apr 2026 | 33.3% | 22.2% | 14.8% | 12% | 12% | 4.4% | 1.3% |
| May 2026 | 27.6% | 34.3% | 12.4% | 9.5% | 9.5% | 4.6% | 2% |
| Jun 2026 | 34.1% | 22.7% | 12.3% | 12.3% | 12.3% | 4.5% | 1.6% |
| Jul 2026 | 30.5% | 25.2% | 13.7% | 10.5% | 13.7% | 5% | 1.5% |
| Aug 2026 | 33.8% | 22.1% | 15.2% | 10.3% | 11.7% | 4.5% | 2.4% |
| Sep 2026 | 38.8% | 20.5% | 14% | 10.8% | 10.8% | 4.2% | 0.97% |
How has the Campfire Labs and Omniscient Digital comparison changed over the last 12 months?
3 findings
- Omniscient Digital was ahead of Campfire Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campfire Labs’ share of searches among SEO content agencies worldwide moved from 2.8% to 0.97%, and its estimated monthly branded searches moved from 320 to 90.
- Across the 12 months ending September 2026, Omniscient Digital’s share of searches among SEO content agencies worldwide moved from 16.8% to 10.8%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for SEO content agencies worldwide in September 2026?
3 changes
In September 2026, Neil Patel Digital overtook Omniscient Digital to rank 4th among SEO content agencies worldwide, with 10.8% of the searches.
In September 2026, Campfire Labs lost share of searches among SEO content agencies worldwide, from 2.4% to 0.97%.
In September 2026, Omniscient Digital lost share of searches among SEO content agencies worldwide, from 11.7% to 10.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Campfire Labs’ and Omniscient Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Labs
1 branded search term
- campfire labs
Omniscient Digital
1 branded search term
- omniscient digital
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