Campfire Labs vs Foundation Marketing:Which is more popular?
In September 2026, Foundation Marketing had more branded searches than Campfire Labs among B2B content marketing agencies worldwide. Foundation Marketing had about 590 branded searches, while Campfire Labs had 90. Foundation Marketing made up 7.1% of all B2B content marketing agency searches we track, and Campfire Labs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Campfire Labs appeared in two of the five answers and Foundation Marketing in one. Campfire Labs was mentioned before Foundation Marketing in every answer that named either.
Who do people search for more?
Foundation Marketing, about 7 searches for every 1 for Campfire Labs
Who does AI mention more?
Campfire Labs, mentioned in 2 of 5 answers, Foundation Marketing in 1
Who does AI recommend more?
Campfire Labs, named ahead of Foundation Marketing in 2 of 2 answers
Follow Campfire Labs vs Foundation Marketing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top B2B content marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Campfire Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Foundation Marketing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Campfire Labs was listed before Foundation Marketing in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B content marketing agencies
5 answers
Asked ChatGPT
“Which B2B content marketing agency should I hire?”
Asked ChatGPT
“What are the best B2B content marketing agencies?”
Asked ChatGPT
“What's the best B2B content marketing agency for a small marketing team?”
Searched Google, AI Overview
“content marketing for b2b”
Searched Google, AI Overview
“marketing content services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Campfire Labs or Foundation Marketing more popular in search?
This chart shows how often people search Google for Campfire Labs and Foundation Marketing by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Foundation Marketing, Campfire Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animalz | Siege Media | Omniscient Digital | Foundation Marketing | Powered by Search | Grow and Convert | Campfire Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 19.5% | 4.9% | 4.9% | 9.9% | 3.3% |
| Nov 2025 | 35.8% | 22.7% | 15.5% | 4.7% | 4.7% | 12.8% | 3.8% |
| Dec 2025 | 36.7% | 23.1% | 12.2% | 15.8% | 4.7% | 5.4% | 2.1% |
| Jan 2026 | 41.2% | 26.5% | 11% | 6.5% | 5.3% | 7.1% | 2.3% |
| Feb 2026 | 34.9% | 33.2% | 11.4% | 5.5% | 6.8% | 6.3% | 1.9% |
| Mar 2026 | 39.3% | 25.3% | 13.7% | 6.2% | 7.6% | 6% | 1.8% |
| Apr 2026 | 39.2% | 25.4% | 13.8% | 9.3% | 5.1% | 5.8% | 1.5% |
| May 2026 | 31.5% | 37.5% | 10.4% | 7.5% | 5% | 5.9% | 2.2% |
| Jun 2026 | 40.6% | 26.4% | 14.3% | 6.5% | 4.3% | 6.1% | 1.9% |
| Jul 2026 | 35.1% | 28.4% | 15.4% | 7% | 5.7% | 6.7% | 1.7% |
| Aug 2026 | 40.1% | 25.6% | 13.5% | 6.5% | 5.3% | 6.2% | 2.8% |
| Sep 2026 | 44.3% | 22.9% | 12% | 7.1% | 7.1% | 5.5% | 1.1% |
How has the Campfire Labs and Foundation Marketing comparison changed over the last 12 months?
3 findings
- Foundation Marketing was ahead of Campfire Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide moved from 3.3% to 1.1%, and its estimated monthly branded searches moved from 320 to 90.
- Across the 12 months ending September 2026, Foundation Marketing’s share of searches among B2B content marketing agencies worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for B2B content marketing agencies worldwide in September 2026?
2 changes
In September 2026, Foundation Marketing gained share of searches among B2B content marketing agencies worldwide, from 6.5% to 7.1%.
In September 2026, Campfire Labs lost share of searches among B2B content marketing agencies worldwide, from 2.8% to 1.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Campfire Labs’ and Foundation Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Labs
1 branded search term
- campfire labs
Foundation Marketing
1 branded search term
- foundation marketing
Other head-to-heads among B2B content marketing agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.