How popular isBirkenstock in search?
In September 2026, there were an estimated 6.1M branded searches for Birkenstock worldwide which is up 22.4% over the last 12 months. Birkenstock holds 41.3% estimated Share of Search among sandal and jandal brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sandal and jandal brands compete with Birkenstock?
Share of Search by month for Crocs, Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Birkenstock | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 7.4% | <0.01% | <0.01% |
| Nov 2025 | 53.5% | 35.8% | 10.7% | 0.04% | <0.01% |
| Dec 2025 | 49.1% | 32.9% | 18% | 0.04% | <0.01% |
| Jan 2026 | 53.5% | 35.8% | 10.7% | 0.03% | <0.01% |
| Feb 2026 | 53.5% | 35.8% | 10.7% | 0.02% | <0.01% |
| Mar 2026 | 55.5% | 37.1% | 7.4% | 0.01% | <0.01% |
| Apr 2026 | 50.4% | 41.3% | 8.3% | <0.01% | <0.01% |
| May 2026 | 44.5% | 44.5% | 10.9% | <0.01% | <0.01% |
| Jun 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Jul 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Aug 2026 | 47.2% | 38.6% | 14.2% | 0.01% | <0.01% |
| Sep 2026 | 50.5% | 41.3% | 8.2% | 0.03% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 7.5M | -18.2% | +3.3 points | |
| 2, held 2nd | 41.3% | 6.1M | -18.2% | +2.7 points | |
| 3, held 3rd | 8.2% | 1.2M | -55.5% | -5.9 points | |
| 4, held 4th | 0.03% | 4.4K | +51.7% | 0 points | |
| 5, held 5th | <0.01% | 40 | +300% | 0 points |
1.
Crocs50.5%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +3.3 points.
41.3%
Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.7 points.
8.2%
Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.9 points.
4.
Archies0.03%
Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.
5.
Teva<0.01%
Held 5th. 40 estimated branded searches, +300% vs prior month. Share 0 points.
Compare search popularity between Birkenstock and its closest rivals
Every comparison with Birkenstock
6 comparisons
How has branded search demand for Birkenstock changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Birkenstock worldwide rose from 5M to 6.1M.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands worldwide increased from 37.1% to 41.3%.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands worldwide peaked at 44.5% in May 2026 and was lowest at 32.9% in December 2025.
How did search popularity change for sandal and jandal brands worldwide in September 2026?
5 changes
In September 2026, Crocs gained estimated Share of Search among sandal and jandal brands worldwide, from 47.2% to 50.5%.
In September 2026, Birkenstock gained estimated Share of Search among sandal and jandal brands worldwide, from 38.6% to 41.3%.
In September 2026, Havaianas lost estimated Share of Search among sandal and jandal brands worldwide, from 14.2% to 8.2%.
Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.
Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
Where does Birkenstock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sandals | 2nd of 6 | 40.9% | Show ranking |
| Flip flop brands | 2nd of 5 | 41.3% | Show ranking |
| Sandal and jandal brands | 2nd of 5 | 41.3% | Shown above |
| Sandals women brands | 1st of 3 | 50% | Show ranking |
How is Birkenstock measured?
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- birkenstock
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Is Birkenstock your brand?
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