How popular isBigQuery in search?
In August 2026, there were an estimated 110K branded searches for BigQuery worldwide which is down 18.5% over the last 11 months. BigQuery holds 14.6% estimated Share of Search among data warehouse platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Databricks59.7%
ClickHouse17.9%
BigQuery14.6%
Redshift6.6%
Snowflake1.3%
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Which data warehouse platforms compete with BigQuery?
Share of Search by month for Databricks, ClickHouse, BigQuery, Redshift. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | ClickHouse | BigQuery | Redshift | Snowflake |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 14% | 17.2% | 9.4% | 1.9% |
| Nov 2025 | 57.6% | 14.1% | 17.3% | 9.5% | 1.5% |
| Dec 2025 | 62.2% | 12.5% | 15.2% | 8.4% | 1.7% |
| Jan 2026 | 55.6% | 16.7% | 16.7% | 9.1% | 1.8% |
| Feb 2026 | 58.6% | 14.3% | 17.6% | 7.9% | 1.6% |
| Mar 2026 | 57.6% | 14.1% | 17.3% | 9.5% | 1.5% |
| Apr 2026 | 58.6% | 14.3% | 17.6% | 7.9% | 1.6% |
| May 2026 | 58.8% | 14.4% | 17.6% | 7.9% | 1.3% |
| Jun 2026 | 63.6% | 12.7% | 15.6% | 7% | 1.1% |
| Jul 2026 | 59.7% | 14.6% | 17.9% | 6.6% | 1.3% |
| Aug 2026 | 59.7% | 17.9% | 14.6% | 6.6% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 450K | 0% | 0 points | |
| 2, moved from 3rd to 2nd | 17.9% | 135K | +22.7% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.6% | 110K | -18.5% | -3.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.6% | 49.5K | 0% | 0 points | |
| 5, held 5th | 1.3% | 9.9K | 0% | 0 points |
59.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.
17.9%
Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.3 points.
3.
BigQuery14.6%
Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.3 points.
4.
Redshift6.6%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between BigQuery and its closest rivals
How has branded search demand for BigQuery changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BigQuery worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouse platforms worldwide decreased from 17.2% to 14.6%.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouse platforms worldwide peaked at 17.9% in July 2026 and was lowest at 14.6% in August 2026.
- Across the 11 months ending August 2026, BigQuery fell from 2nd to 3rd among data warehouse platforms worldwide.
How did search popularity change for data warehouse platforms worldwide in August 2026?
4 changes
In August 2026, ClickHouse overtook BigQuery to rank 2nd among data warehouse platforms worldwide, at 17.9%.
In August 2026, BigQuery lost estimated Share of Search among data warehouse platforms worldwide, from 17.9% to 14.6%.
Estimated monthly branded searches for Redshift worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Where does BigQuery compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data warehouse platforms | 3rd of 5 | 14.6% | Shown above |
| Data lakehouse platforms | 2nd of 5 | 16% | Show ranking |
| Data warehouses | 2nd of 6 | 17.6% | Show ranking |
How is BigQuery measured?
Brandwave collects information about searches that people make online using BigQuery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bigquery
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Is BigQuery your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.