How popular isBentgo?
In September 2026, people searched for Bentgo by name about 60,500 times worldwide, a 123.2% increase from the previous year. These searches made up 6% of all global lunch bag brand searches, placing Bentgo fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lunch bag brands, Bentgo appeared in three of the five answers and was the joint second most recommended of the eight.
Bentgo is the fifth most searched of 8 competitors and the joint second most recommended in AI answers.
Hydro FlaskShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
JanSportShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HerschelShare of searches 19.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YETIShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
BentgoShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top lunch bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bentgo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bentgo is the joint second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lunch bag brands
5 answers
Asked ChatGPT
“Which lunch bag brand should I buy?”
Asked ChatGPT
“What are the best lunch bag brands?”
Asked ChatGPT
“What's the best lunch bag brand for everyday lunches?”
Searched Google, AI Overview
“best lunch bag”
Searched Google, AI Overview
“insulated lunch bag”
- 1YETI
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lunch bag brands compete with Bentgo?
Share of searches by month for Hydro Flask, JanSport, Herschel, YETI, Bentgo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 450K | -33.1% | +9.2 points | |
| 2, held 2nd | 20% | 201K | -70.1% | -15.6 points | |
| 3, held 3rd | 19.1% | 192K | -32.9% | +4 points | |
| 4, held 4th | 7.8% | 78.4K | -32.8% | +1.6 points | |
| 5, held 5th | 6% | 60.5K | -45% | +0.2 points | |
| 6, held 6th | 1.8% | 18.4K | -29.8% | +0.4 points | |
| 7, held 7th | 0.44% | 4.4K | 0% | +0.2 points | |
| 8, held 8th | 0.07% | 720 | -18.2% | 0 points |
44.8%
Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share +9.2 points.
2.
JanSport20%
Held 2nd. 201K estimated branded searches, -70.1% vs prior month. Share -15.6 points.
3.
Herschel19.1%
Held 3rd. 192K estimated branded searches, -32.9% vs prior month. Share +4 points.
4.
YETI7.8%
Held 4th. 78.4K estimated branded searches, -32.8% vs prior month. Share +1.6 points.
5.
Bentgo6%
Held 5th. 60.5K estimated branded searches, -45% vs prior month. Share +0.2 points.
6.
PackIt1.8%
Held 6th. 18.4K estimated branded searches, -29.8% vs prior month. Share +0.4 points.
7.
Lifewit0.44%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Carhartt0.07%
Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Bentgo and its closest rivals
Every comparison with Bentgo
19 comparisons
- b.box vs Bentgo
- Bentgo vs Herschel
- Bentgo vs Hydro Flask
- Bentgo vs JanSport
- Bentgo vs Pyrex
- Bentgo vs YETI
- Bentgo vs OmieBox
- Bentgo vs Rubbermaid
- Bentgo vs Sistema
- Bentgo vs Yumbox
- Bentgo vs PackIt
- Bentgo vs monbento
- Bentgo vs PlanetBox
- Bentgo vs GoodCook
- Bentgo vs Lifewit
- Bentgo vs Hefty
- Bentgo vs Glad
- Bentgo vs Carhartt
- Bentgo vs Prep Naturals
How has branded search demand for Bentgo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bentgo worldwide rose from 27.1K to 60.5K.
- Across the 12 months ending September 2026, Bentgo’s share of searches among lunch bag brands worldwide increased from 2.7% to 6%.
- Across the 12 months ending September 2026, Bentgo’s share of searches among lunch bag brands worldwide peaked at 6% in September 2026 and was lowest at 2.3% in December 2025.
How did search popularity change for lunch bag brands worldwide in September 2026?
6 changes
In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%.
In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.
In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.
In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%.
Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026.
Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
How are Bentgo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bentgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bentgo
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Where does Bentgo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Lunch bag brands | 5th of 8 | 6% | Shown above |
| Meal prep containers brands | 2nd of 7 | 21.1% | Show ranking |
| Bento lunch box brands | 2nd of 7 | 22.4% | Show ranking |
Is Bentgo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.