Brandwave

Bentgo vs Yumbox:Which is more popular?

In September 2026, Bentgo had more branded searches than Yumbox among bento lunch box brands worldwide. Bentgo had about 60,500 branded searches, while Yumbox had 22,200. Bentgo made up 22.4% of all bento lunch box brand searches we track, and Yumbox accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about bento lunch box brands, Bentgo appeared in all five answers and Yumbox in two. Bentgo was mentioned before Yumbox in every answer.

Among bento lunch box brands worldwide in September 2026

Who do people search for more?

Bentgo, about 3 searches for every 1 for Yumbox

Bentgo 60.5K searchesYumbox 22.2K searches

Who does AI mention more?

Bentgo, mentioned in every answer we collected

Bentgo in 5 of 5Yumbox in 2 of 5

Who does AI recommend more?

Bentgo, named ahead of Yumbox in every answer

Bentgo first in 5Yumbox never first

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Top bento lunch box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bentgo appeared in all five answers. Yumbox was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bentgo was listed before Yumbox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bentgo1st
  2. OmieBox2nd
  3. Yumbox3rd
  4. monbento4th
  5. PlanetBox5th
  6. b.box–
  7. Sistema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bentgo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OmieBox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monbento3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yumbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlanetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • b.box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bento lunch box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Bentgo or Yumbox more popular in search?

This chart shows how often people search Google for Bentgo and Yumbox by name. Each line represents a brand's share of searches for all seven bento lunch box brands we track, month by month, from English-language searches worldwide.

Bentgo and Yumbox among bento lunch box brands worldwide, by month

Share of searches by month for Bentgo, Yumbox. The figures are in the table below the chart.

View monthly share of searches table
Monthb.boxBentgoOmieBoxSistemaYumboxmonbentoPlanetBox
Oct 202519.8%16.2%10.8%10.8%24.2%13.3%4.8%
Nov 202530.7%16.8%11.2%11.2%11.2%13.8%5%
Dec 202531.5%21.1%9.4%9.4%9.4%14.1%5.1%
Jan 202635.3%19.3%10.6%12.9%8.6%8.6%4.7%
Feb 202628.3%23.1%12.6%12.6%8.4%10.3%4.6%
Mar 202621.4%26.1%14.3%11.7%9.6%11.7%5.2%
Apr 202619.5%23.8%13%13%10.6%13%7.1%
May 202622.8%22.8%12.5%12.5%10.2%12.5%6.8%
Jun 202619.7%29.5%13.2%10.8%10.8%8.8%7.2%
Jul 202618.3%33.5%15%10.1%8.2%6.7%8.2%
Aug 202618.8%28%18.8%12.6%10.3%4.6%6.9%
Sep 202627.5%22.4%18.4%12.3%8.2%6.7%4.5%

How has the Bentgo and Yumbox comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Bentgo took it in November 2025.
  • Across the 12 months ending September 2026, Bentgo’s share of searches among bento lunch box brands worldwide moved from 16.2% to 22.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
  • Across the 12 months ending September 2026, Yumbox’s share of searches among bento lunch box brands worldwide moved from 24.2% to 8.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

How did search popularity change for bento lunch box brands worldwide in September 2026?

3 changes
  1. In September 2026, b.box overtook Bentgo to become the leader among bento lunch box brands worldwide, with 27.5% of the searches.

  2. In September 2026, Bentgo lost share of searches among bento lunch box brands worldwide, from 28% to 22.4%.

  3. In September 2026, Yumbox lost share of searches among bento lunch box brands worldwide, from 10.3% to 8.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bentgo’s and Yumbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentgo

1 branded search term

  • bentgo

Yumbox

1 branded search term

  • yumbox

How the Brand Demand Index is measured

Other head-to-heads among bento lunch box brands

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