Brandwave

How popular isSistema?

In September 2026, people searched for Sistema by name about 401,000 times worldwide, about the same as the previous year. These searches made up 12.3% of all global bento lunch box brand searches, placing Sistema fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bento lunch box brands, Sistema did not appear in any of the answers.

Search and AI answers in September 2026

Sistema is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. b.boxShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BentgoShare of searches 22.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OmieBoxShare of searches 18.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SistemaShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. YumboxShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top bento lunch box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bentgo1st
  2. OmieBox2nd
  3. Yumbox3rd
  4. monbento4th
  5. PlanetBox5th
  6. b.box–
  7. Sistema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bentgo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OmieBox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monbento3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yumbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlanetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • b.box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bento lunch box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which bento lunch box brands compete with Sistema?

Sistema against bento lunch box brands worldwide, by month

Share of searches by month for b.box, Bentgo, OmieBox, Sistema, Yumbox, monbento, PlanetBox. The figures are in the table below the chart.

View monthly share of searches table
Monthb.boxBentgoOmieBoxSistemaYumboxmonbentoPlanetBox
Oct 202519.8%16.2%10.8%10.8%24.2%13.3%4.8%
Nov 202530.7%16.8%11.2%11.2%11.2%13.8%5%
Dec 202531.5%21.1%9.4%9.4%9.4%14.1%5.1%
Jan 202635.3%19.3%10.6%12.9%8.6%8.6%4.7%
Feb 202628.3%23.1%12.6%12.6%8.4%10.3%4.6%
Mar 202621.4%26.1%14.3%11.7%9.6%11.7%5.2%
Apr 202619.5%23.8%13%13%10.6%13%7.1%
May 202622.8%22.8%12.5%12.5%10.2%12.5%6.8%
Jun 202619.7%29.5%13.2%10.8%10.8%8.8%7.2%
Jul 202618.3%33.5%15%10.1%8.2%6.7%8.2%
Aug 202618.8%28%18.8%12.6%10.3%4.6%6.9%
Sep 202627.5%22.4%18.4%12.3%8.2%6.7%4.5%

  1. 1.b.box

    27.5%

    Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +8.6 points.

  2. 2.Bentgo

    22.4%

    Moved from 1st to 2nd. 60.5K estimated branded searches, -45% vs prior month. Share -5.5 points.

  3. 3.OmieBox

    18.4%

    Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

  4. 4.Sistema

    12.3%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  5. 5.Yumbox

    8.2%

    Held 5th. 22.2K estimated branded searches, -45.2% vs prior month. Share -2.1 points.

  6. 6.monbento

    6.7%

    Moved from 7th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  7. 7.PlanetBox

    4.5%

    Moved from 6th to 7th. 12.1K estimated branded searches, -55.4% vs prior month. Share -2.4 points.

Compare popularity between Sistema and its closest rivals

Every comparison with Sistema

13 comparisons

How has branded search demand for Sistema changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sistema worldwide held steady, from 386K to 401K.
  • Across the 12 months ending September 2026, Sistema’s share of searches among bento lunch box brands worldwide increased from 10.8% to 12.3%.
  • Across the 12 months ending September 2026, Sistema’s share of searches among bento lunch box brands worldwide peaked at 13% in April 2026 and was lowest at 9.4% in December 2025.
  • Across the 12 months ending September 2026, Sistema rose from 6th to 4th among bento lunch box brands worldwide.

How did search popularity change for bento lunch box brands worldwide in September 2026?

6 changes

  1. In September 2026, b.box overtook Bentgo to become the leader among bento lunch box brands worldwide, with 27.5% of the searches.

  2. In September 2026, monbento overtook PlanetBox to rank 6th among bento lunch box brands worldwide, with 6.7% of the searches.

  3. In September 2026, Bentgo lost share of searches among bento lunch box brands worldwide, from 28% to 22.4%.

  4. In September 2026, PlanetBox lost share of searches among bento lunch box brands worldwide, from 6.9% to 4.5%.

  5. In September 2026, Yumbox lost share of searches among bento lunch box brands worldwide, from 10.3% to 8.2%.

  6. Estimated monthly branded searches for OmieBox worldwide rose 173.5% over 12 measured months, from 18.1K to 49.5K in September 2026.

How are Sistema’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sistema’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sistema
  • sistema lunch box

Do you work for Sistema? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sistema compete?

Sistema is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage container brands2nd of 818.1%Show ranking
Bento lunch box brands4th of 712.3%Shown above
Creator with pink hair and a pink jacket

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