Brandwave

Sistema vs Yumbox:Which is more popular?

In September 2026, Sistema had more branded searches than Yumbox among bento lunch box brands worldwide. Sistema had about 33,100 branded searches, while Yumbox had 22,200. Sistema made up 12.3% of all bento lunch box brand searches we track, and Yumbox accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about bento lunch box brands, Yumbox appeared in two of the five answers and Sistema in none.

Among bento lunch box brands worldwide in September 2026

Who do people search for more?

Sistema, about 49% more searches than Yumbox

Sistema 33.1K searchesYumbox 22.2K searches

Who does AI mention more?

Yumbox, mentioned in 2 of 5 answers, Sistema in 0

Yumbox in 2 of 5Sistema in 0 of 5

Who does AI recommend more?

Yumbox, the only one of the two named

Yumbox first in 2Sistema never named

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Top bento lunch box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yumbox was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sistema did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bentgo1st
  2. OmieBox2nd
  3. Yumbox3rd
  4. monbento4th
  5. PlanetBox5th
  6. b.box–
  7. Sistema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bentgo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OmieBox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monbento3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yumbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlanetBox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • b.box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bento lunch box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Sistema or Yumbox more popular in search?

This chart shows how often people search Google for Sistema and Yumbox by name. Each line represents a brand's share of searches for all seven bento lunch box brands we track, month by month, from English-language searches worldwide.

Sistema and Yumbox among bento lunch box brands worldwide, by month

Share of searches by month for Sistema, Yumbox. The figures are in the table below the chart.

View monthly share of searches table
Monthb.boxBentgoOmieBoxSistemaYumboxmonbentoPlanetBox
Oct 202519.8%16.2%10.8%10.8%24.2%13.3%4.8%
Nov 202530.7%16.8%11.2%11.2%11.2%13.8%5%
Dec 202531.5%21.1%9.4%9.4%9.4%14.1%5.1%
Jan 202635.3%19.3%10.6%12.9%8.6%8.6%4.7%
Feb 202628.3%23.1%12.6%12.6%8.4%10.3%4.6%
Mar 202621.4%26.1%14.3%11.7%9.6%11.7%5.2%
Apr 202619.5%23.8%13%13%10.6%13%7.1%
May 202622.8%22.8%12.5%12.5%10.2%12.5%6.8%
Jun 202619.7%29.5%13.2%10.8%10.8%8.8%7.2%
Jul 202618.3%33.5%15%10.1%8.2%6.7%8.2%
Aug 202618.8%28%18.8%12.6%10.3%4.6%6.9%
Sep 202627.5%22.4%18.4%12.3%8.2%6.7%4.5%

How has the Sistema and Yumbox comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sistema took it in January 2026.
  • Across the 12 months ending September 2026, Sistema’s share of searches among bento lunch box brands worldwide moved from 10.8% to 12.3%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
  • Across the 12 months ending September 2026, Yumbox’s share of searches among bento lunch box brands worldwide moved from 24.2% to 8.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

How did search popularity change for bento lunch box brands worldwide in September 2026?

2 changes
  1. In September 2026, Yumbox lost share of searches among bento lunch box brands worldwide, from 10.3% to 8.2%.

  2. Estimated monthly branded searches for Sistema worldwide rose 82.9% over 12 measured months, from 18.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sistema’s and Yumbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sistema

1 branded search term

  • sistema lunch box

Yumbox

1 branded search term

  • yumbox

How the Brand Demand Index is measured

Other head-to-heads among bento lunch box brands

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