How popular isBaygon in search?
In September 2026, there were an estimated 110K branded searches for Baygon worldwide which held steady over the last 12 months. Baygon holds 82.4% estimated Share of Search among insect spray brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insect spray brands compete with Baygon?
Share of Search by month for Baygon, Ripcord. The figures are in the table below the chart.
View monthly share of search table
| Month | Baygon | Ripcord | Raid |
|---|---|---|---|
| Oct 2025 | 79.3% | 19.5% | 1.2% |
| Nov 2025 | 79.7% | 19.6% | 0.72% |
| Dec 2025 | 79.7% | 19.6% | 0.72% |
| Jan 2026 | 79.5% | 19.6% | 0.94% |
| Feb 2026 | 82.2% | 16.6% | 1.2% |
| Mar 2026 | 79.5% | 19.6% | 0.94% |
| Apr 2026 | 82.2% | 16.6% | 1.2% |
| May 2026 | 82.6% | 16.7% | 0.75% |
| Jun 2026 | 82.4% | 16.6% | 0.97% |
| Jul 2026 | 84.8% | 14% | 1.2% |
| Aug 2026 | 87.4% | 11.7% | 0.84% |
| Sep 2026 | 82.4% | 16.6% | 0.97% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 110K | -18.5% | -5 points | |
| 2, held 2nd | 16.6% | 22.2K | +22.7% | +4.9 points | |
| 3, held 3rd | 0.97% | 1.3K | 0% | +0.1 points |
Compare search popularity between Baygon and its closest rivals
Every comparison with Baygon
2 comparisons
How has branded search demand for Baygon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baygon worldwide held steady at 110K.
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide increased from 79.3% to 82.4%.
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide peaked at 87.4% in August 2026 and was lowest at 79.3% in October 2025.
How did search popularity change for insect spray brands worldwide in September 2026?
3 changes
In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.7% to 16.6%.
In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 87.4% to 82.4%.
Estimated monthly branded searches for Raid worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How is Baygon measured?
Brandwave collects information about searches that people make online using Baygon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baygon
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Is Baygon your brand?
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