Brandwave

How popular isBaleaf in search?

In September 2026, people searched for Baleaf by name about 9,900 times worldwide, about the same as the previous year. These searches made up 2.2% of all global bike shorts brand searches, placing Baleaf fifth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Assos36.6%
  2. Rapha30%
  3. Castelli24.4%
  4. Pearl Izumi6%
  5. Baleaf2.2%
  6. Lululemon0.8%
Baleaf website (opens in a new tab)

Follow Baleaf and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bike shorts brands compete with Baleaf?

Baleaf against bike shorts brands worldwide, by month

Share of searches by month for Assos, Rapha, Castelli, Pearl Izumi, Baleaf. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliPearl IzumiBaleafLululemon
Oct 202532.6%32.6%26.7%5.4%2%0.71%
Nov 202534.3%34.3%23%5.7%2.1%0.61%
Dec 202534.2%34.2%22.8%5.6%2.5%0.6%
Jan 202632.5%32.5%26.6%5.3%2.4%0.71%
Feb 202630.3%30.3%30.3%6.1%2.2%0.65%
Mar 202636.6%30%24.6%6%2.2%0.65%
Apr 202634.7%28.5%28.5%5.7%2.1%0.62%
May 202632.2%32.2%26.4%6.5%1.9%0.71%
Jun 202636.5%30%24.5%6%2.2%0.8%
Jul 202638.9%31.8%21.4%5.2%1.9%0.7%
Aug 202637.2%30.4%24.9%5%1.8%0.67%
Sep 202636.6%30%24.4%6%2.2%0.8%

  1. 1.Assos

    36.6%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  2. 2.Rapha

    30%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -0.4 points.

  3. 3.Castelli

    24.4%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  4. 4.Pearl Izumi

    6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +1 points.

  5. 5.Baleaf

    2.2%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  6. 6.Lululemon

    0.8%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare search popularity between Baleaf and its closest rivals

Every comparison with Baleaf

5 comparisons

How has branded search demand for Baleaf changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baleaf worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Baleaf’s share of searches among bike shorts brands worldwide held steady, from 2% to 2.2%.

How did search popularity change for bike shorts brands worldwide in September 2026?

4 changes

  1. In September 2026, Pearl Izumi gained share of searches among bike shorts brands worldwide, from 5% to 6%.

  2. In September 2026, Assos lost share of searches among bike shorts brands worldwide, from 37.2% to 36.6%.

  3. In September 2026, Castelli lost share of searches among bike shorts brands worldwide, from 24.9% to 24.4%.

  4. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Baleaf’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baleaf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baleaf

Do you work for Baleaf? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Baleaf your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free