Brandwave

How popular isBaker Hughes in search?

In August 2026, there were an estimated 165K branded searches for Baker Hughes worldwide which is down 17.9% over the last 11 months. Baker Hughes holds 30% estimated Share of Search among oil and gas software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quorum36.6%
  2. Baker Hughes30%
  3. Halliburton30%
  4. Enverus3.3%
  5. SLB0.04%
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Which oil and gas software compete with Baker Hughes?

Baker Hughes against oil and gas software worldwide, by month

Share of Search by month for Quorum, Baker Hughes, Halliburton, Enverus. The figures are in the table below the chart.

View monthly share of search table
MonthQuorumBaker HughesHalliburtonEnverusSLB
Oct 202538.8%31.7%26%3.5%0.03%
Nov 202539%26.2%31.9%2.9%0.03%
Dec 202538.7%31.8%26%3.5%0.03%
Jan 202627.7%27.7%41.5%3.1%0.04%
Feb 202634.1%28%34.1%3.8%0.04%
Mar 202641.5%27.7%27.7%3.1%0.03%
Apr 202636.7%30%30%3.3%0.03%
May 202641.4%27.8%27.8%3%0.03%
Jun 202638.8%31.7%26%3.5%0.03%
Jul 202628.2%34.3%34.3%3.1%0.03%
Aug 202636.6%30%30%3.3%0.04%
Sep 2026—————

  1. 1.Quorum

    36.6%

    Moved from 3rd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +8.4 points.

  2. 2.Baker Hughes

    30%

    Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.3 points.

  3. 3.Halliburton

    30%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -4.3 points.

  4. 4.Enverus

    3.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.SLB

    0.04%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Baker Hughes and its closest rivals

How has branded search demand for Baker Hughes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baker Hughes worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide decreased from 31.7% to 30%.
  • Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide peaked at 34.3% in July 2026 and was lowest at 26.2% in November 2025.

How did search popularity change for oil and gas software worldwide in August 2026?

  1. In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.

  2. In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.

  3. In August 2026, Halliburton lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.

  4. Estimated monthly branded searches for Enverus worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Baker Hughes measured?

Brandwave collects information about searches that people make online using Baker Hughes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • baker hughes

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How the Brand Demand Index is measured

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