Baker Hughes vs SLB:Which is more popular by branded search?
In August 2026, Baker Hughes had more branded searches than SLB among oil and gas software worldwide. Baker Hughes was estimated to have 165K branded searches compared to SLB’s 210, and held a 30% Share of Search versus SLB’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker Hughes or SLB?
Compare the software oil and gas operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker Hughes, SLB. The figures are in the table below the chart.
View monthly share of search table
| Month | Quorum | Baker Hughes | Halliburton | Enverus | SLB |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 31.7% | 26% | 3.5% | 0.03% |
| Nov 2025 | 39% | 26.2% | 31.9% | 2.9% | 0.03% |
| Dec 2025 | 38.7% | 31.8% | 26% | 3.5% | 0.03% |
| Jan 2026 | 27.7% | 27.7% | 41.5% | 3.1% | 0.04% |
| Feb 2026 | 34.1% | 28% | 34.1% | 3.8% | 0.04% |
| Mar 2026 | 41.5% | 27.7% | 27.7% | 3.1% | 0.03% |
| Apr 2026 | 36.7% | 30% | 30% | 3.3% | 0.03% |
| May 2026 | 41.4% | 27.8% | 27.8% | 3% | 0.03% |
| Jun 2026 | 38.8% | 31.7% | 26% | 3.5% | 0.03% |
| Jul 2026 | 28.2% | 34.3% | 34.3% | 3.1% | 0.03% |
| Aug 2026 | 36.6% | 30% | 30% | 3.3% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Baker Hughes and SLB comparison changed over the last 12 months?
3 findings
- Baker Hughes was ahead of SLB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide moved from 31.7% to 30%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, SLB’s estimated Share of Search among oil and gas software worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for oil and gas software worldwide in August 2026?
2 changes
In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.
In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Baker Hughes’ and SLB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Hughes
1 branded search term
- baker hughes
SLB
1 branded search term
- slb energy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.