Baker Hughes vs Halliburton:Which is more popular by branded search?
In August 2026, Baker Hughes and Halliburton were level on Share of Search among oil and gas software worldwide, with an estimated 165K branded searches each, at 30% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker Hughes or Halliburton?
Compare the software oil and gas operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker Hughes, Halliburton. The figures are in the table below the chart.
View monthly share of search table
| Month | Quorum | Baker Hughes | Halliburton | Enverus | SLB |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 31.7% | 26% | 3.5% | 0.03% |
| Nov 2025 | 39% | 26.2% | 31.9% | 2.9% | 0.03% |
| Dec 2025 | 38.7% | 31.8% | 26% | 3.5% | 0.03% |
| Jan 2026 | 27.7% | 27.7% | 41.5% | 3.1% | 0.04% |
| Feb 2026 | 34.1% | 28% | 34.1% | 3.8% | 0.04% |
| Mar 2026 | 41.5% | 27.7% | 27.7% | 3.1% | 0.03% |
| Apr 2026 | 36.7% | 30% | 30% | 3.3% | 0.03% |
| May 2026 | 41.4% | 27.8% | 27.8% | 3% | 0.03% |
| Jun 2026 | 38.8% | 31.7% | 26% | 3.5% | 0.03% |
| Jul 2026 | 28.2% | 34.3% | 34.3% | 3.1% | 0.03% |
| Aug 2026 | 36.6% | 30% | 30% | 3.3% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Baker Hughes and Halliburton comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Halliburton took it in November 2025, Baker Hughes took it in December 2025, Halliburton took it in January 2026, Baker Hughes took it in June 2026.
- Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide moved from 31.7% to 30%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Halliburton’s estimated Share of Search among oil and gas software worldwide moved from 26% to 30%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for oil and gas software worldwide in August 2026?
3 changes
In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.
In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
In August 2026, Halliburton lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Baker Hughes’ and Halliburton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Hughes
1 branded search term
- baker hughes
Halliburton
1 branded search term
- halliburton
Put your own brand in this comparison
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