Brandwave

Baker Hughes vs Quorum:Which is searched more?

In August 2026, Quorum had more branded searches than Baker Hughes among oil and gas software worldwide. Quorum was estimated to have 201K branded searches compared to Baker Hughes’ 165K, and held a 36.6% Share of Search versus Baker Hughes’ 30%. These are worldwide searches for English-language branded terms.

Share of Search among oil and gas software worldwide in August 2026Which is more popular in search, Baker Hughes or Quorum?
Baker Hughes30%165K searches
vs
Quorum36.6%201K searches

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Which is more popular in search, Baker Hughes or Quorum?

Compare the software oil and gas operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baker Hughes and Quorum among oil and gas software worldwide, by month

Share of Search by month for Quorum, Baker Hughes. The figures are in the table below the chart.

View monthly share of search table
MonthQuorumBaker Hughes
Oct 202538.8%31.7%
Nov 202539%26.2%
Dec 202538.7%31.8%
Jan 202627.7%27.7%
Feb 202634.1%28%
Mar 202641.5%27.7%
Apr 202636.7%30%
May 202641.4%27.8%
Jun 202638.8%31.7%
Jul 202628.2%34.3%
Aug 202636.6%30%
Sep 2026——

How has the Baker Hughes and Quorum comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Baker Hughes took it in July 2026, Quorum took it in August 2026.
  • Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide moved from 31.7% to 30%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 11 months ending August 2026, Quorum’s estimated Share of Search among oil and gas software worldwide moved from 38.8% to 36.6%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for oil and gas software worldwide in August 2026?

  1. In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.

  2. In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.

How each brand is measured

Brandwave collects information about searches that people make online using Baker Hughes’ and Quorum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baker Hughes

1 branded search term

  • baker hughes

Quorum

1 branded search term

  • quorum

How the Brand Demand Index is measured

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