How popular isBackblaze in search?
In August 2026, there were an estimated 135K branded searches for Backblaze worldwide which is up 16.9% over the last 11 months. Backblaze holds 51.8% estimated Share of Search among cloud backup services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Backblaze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cloud backup services compete with Backblaze?
Share of Search by month for Backblaze, Acronis, Carbonite, CrashPlan, IDrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Acronis | Carbonite | CrashPlan | IDrive |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 38.5% | 17.3% | 2.8% | 2% |
| Nov 2025 | 42.3% | 34.1% | 18.5% | 3% | 2% |
| Dec 2025 | 45.1% | 29.7% | 19.7% | 3.2% | 2.2% |
| Jan 2026 | 43.3% | 33.2% | 18% | 3.6% | 1.9% |
| Feb 2026 | 45.2% | 30.9% | 16.8% | 4.1% | 3% |
| Mar 2026 | 42% | 32.5% | 17.7% | 3.5% | 4.3% |
| Apr 2026 | 47.4% | 26.5% | 17.5% | 4.3% | 4.2% |
| May 2026 | 48.5% | 24.5% | 19.8% | 3.2% | 4% |
| Jun 2026 | 51.8% | 24.4% | 19.7% | 2.6% | 1.5% |
| Jul 2026 | 49.8% | 27.3% | 18.1% | 3% | 1.8% |
| Aug 2026 | 51.8% | 23.8% | 19.4% | 2.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 135K | +19.2% | +2.1 points | |
| 2, held 2nd | 23.8% | 61.9K | -0.24% | -3.5 points | |
| 3, held 3rd | 19.4% | 50.3K | +22% | +1.2 points | |
| 4, held 4th | 2.6% | 6.8K | 0% | -0.4 points | |
| 5, held 5th | 2.4% | 6.2K | +51.6% | +0.6 points |
51.8%
Held 1st. 135K estimated branded searches, +19.2% vs prior month. Share +2.1 points.
2.
Acronis23.8%
Held 2nd. 61.9K estimated branded searches, -0.24% vs prior month. Share -3.5 points.
19.4%
Held 3rd. 50.3K estimated branded searches, +22% vs prior month. Share +1.2 points.
2.6%
Held 4th. 6.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
IDrive
2.4%
Held 5th. 6.2K estimated branded searches, +51.6% vs prior month. Share +0.6 points.
Compare search popularity between Backblaze and its closest rivals
How has branded search demand for Backblaze changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Backblaze worldwide rose from 115K to 135K.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide increased from 39.4% to 51.8%.
How did search popularity change for cloud backup services worldwide in August 2026?
5 changes
In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%.
In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%.
In August 2026, IDrive gained estimated Share of Search among cloud backup services worldwide, from 1.8% to 2.4%.
In August 2026, Acronis lost estimated Share of Search among cloud backup services worldwide, from 27.3% to 23.8%.
Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026.
Where does Backblaze compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud object storage providers | 4th of 5 | 2% | Show ranking |
| Backup software | 1st of 5 | 39.8% | Show ranking |
| Cloud backup services | 1st of 5 | 51.8% | Shown above |
How is Backblaze measured?
Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- backblaze
- backblaze app
- backblaze b2
- backblaze backup
- backblaze cloud backup
- backblaze cloud storage
- backblaze com
- backblaze object storage
- backblaze software
Do you work for Backblaze? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Backblaze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.