Brandwave

How popular isAura in search?

In September 2026, there were an estimated 1.6K branded searches for Aura worldwide which held steady over the last 12 months. Aura holds 1% estimated Share of Search among identity protection services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. LifeLock87.8%
  2. Identity Guard5.3%
  3. PrivacyGuard2.9%
  4. IdentityForce2.3%
  5. Aura1%
  6. Complete ID0.65%
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Where does Aura compete?

Aura is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Identity protection services5th of 61%Shown below
Ecommerce repricing platforms3rd of 516.5%Show ranking

Which identity protection services compete with Aura?

Aura against identity protection services worldwide, by month

Share of Search by month for LifeLock, Identity Guard, PrivacyGuard, IdentityForce, Aura. The figures are in the table below the chart.

View monthly share of search table
MonthLifeLockIdentity GuardPrivacyGuardIdentityForceAuraComplete ID
Oct 202587.3%6.4%2.3%2.3%0.85%0.85%
Nov 202586.2%6.3%2.8%2.8%1%0.83%
Dec 202585.1%6.2%3.4%2.8%1%1.5%
Jan 202687.3%5.2%2.3%3.5%0.85%0.85%
Feb 202687.8%5.3%2.3%2.9%0.85%0.85%
Mar 202688.3%5.3%2.4%2.4%0.86%0.86%
Apr 202686.8%6.4%2.8%2.3%1%0.64%
May 202687.7%5.3%2.9%2.3%1%0.84%
Jun 202686.3%5.2%3.5%2.8%1.3%1%
Jul 202686.1%5.2%3.4%2.8%1.5%1%
Aug 202687.7%5.3%2.3%2.9%1.2%0.65%
Sep 202687.8%5.3%2.9%2.3%1%0.65%

  1. 1.LifeLock

    87.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Identity Guard

    5.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.PrivacyGuard

    2.9%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.IdentityForce

    2.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Aura

    1%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  6. 6.Complete ID

    0.65%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aura and its closest rivals

Every comparison with Aura

How has branded search demand for Aura changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aura worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Aura’s estimated Share of Search among identity protection services worldwide held steady, from 0.85% to 1%.

How did search popularity change for identity protection services worldwide in September 2026?

  1. In September 2026, PrivacyGuard overtook IdentityForce to rank 3rd among identity protection services worldwide, with 2.9% estimated Share of Search.

  2. In September 2026, IdentityForce lost estimated Share of Search among identity protection services worldwide, from 2.9% to 2.3%.

  3. Estimated monthly branded searches for Complete ID worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  4. Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  5. Estimated monthly branded searches for LifeLock worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Aura measured?

Brandwave collects information about searches that people make online using Aura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aura repricing

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How the Brand Demand Index is measured

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