Aura vs PrivacyGuard:Which is searched more?

Name: Aura vs PrivacyGuard: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, PrivacyGuard had more branded searches than Aura among identity protection services worldwide. PrivacyGuard was estimated to have 3.6K branded searches compared to Aura’s 2K, and held a 2.3% Share of Search versus Aura’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among identity protection services worldwide in August 2026Which is more popular in search, Aura or PrivacyGuard?

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Which is more popular in search, Aura or PrivacyGuard?

Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aura and PrivacyGuard among identity protection services worldwide, by month

Month	PrivacyGuard	Aura
Oct 2025	2.3%	0.88%
Nov 2025	2.8%	1.1%
Dec 2025	3.4%	1%
Jan 2026	2.3%	0.88%
Feb 2026	2.3%	0.9%
Mar 2026	2.3%	0.97%
Apr 2026	2.8%	1.1%
May 2026	2.8%	1.1%
Jun 2026	3.4%	1.3%
Jul 2026	3.4%	1.6%
Aug 2026	2.3%	1.3%
Sep 2026	—	—

How has the Aura and PrivacyGuard comparison changed over the last 12 months?

3 findings

PrivacyGuard was ahead of Aura in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aura’s estimated Share of Search among identity protection services worldwide moved from 0.88% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 2K.
Across the 11 months ending August 2026, PrivacyGuard’s estimated Share of Search among identity protection services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for identity protection services worldwide in August 2026?

2 changes

In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Aura’s and PrivacyGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.