How popular isPrivacyGuard in search?
In August 2026, there were an estimated 3.6K branded searches for PrivacyGuard worldwide which is down 18.2% over the last 11 months. PrivacyGuard holds 2.3% estimated Share of Search among identity protection services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
LifeLock87.6%
Identity Guard5.3%
IdentityForce2.9%- PrivacyGuard2.3%
Aura1.3%
Complete ID0.65%
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Which identity protection services compete with PrivacyGuard?
Share of Search by month for LifeLock, Identity Guard, IdentityForce, PrivacyGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 6.4% | 2.3% | 2.3% | 0.88% | 0.85% |
| Nov 2025 | 86.2% | 6.3% | 2.8% | 2.8% | 1.1% | 0.83% |
| Dec 2025 | 85% | 6.2% | 2.8% | 3.4% | 1% | 1.5% |
| Jan 2026 | 87.2% | 5.2% | 3.5% | 2.3% | 0.88% | 0.85% |
| Feb 2026 | 87.8% | 5.3% | 2.9% | 2.3% | 0.9% | 0.85% |
| Mar 2026 | 88.2% | 5.3% | 2.4% | 2.4% | 0.98% | 0.86% |
| Apr 2026 | 86.8% | 6.4% | 2.3% | 2.8% | 1.1% | 0.64% |
| May 2026 | 87.6% | 5.3% | 2.3% | 2.9% | 1.1% | 0.84% |
| Jun 2026 | 86.2% | 5.2% | 2.8% | 3.4% | 1.3% | 1% |
| Jul 2026 | 86% | 5.2% | 2.8% | 3.4% | 1.6% | 1% |
| Aug 2026 | 87.6% | 5.3% | 2.9% | 2.3% | 1.3% | 0.65% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.6% | 135K | +22.7% | +1.6 points | |
| 2, held 2nd | 5.3% | 8.1K | +22.7% | +0.1 points | |
| 3, moved from 4th to 3rd | 2.9% | 4.4K | +22.2% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.3% | 3.6K | -18.2% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.3% | 2K | -2.4% | -0.3 points | |
| 6, held 6th | 0.65% | 1K | -23.1% | -0.4 points |
1.
87.6%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
5.3%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
2.9%
Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
2.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Aura1.3%
Held 5th. 2K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
0.65%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.4 points.
Compare search popularity between PrivacyGuard and its closest rivals
- PrivacyGuard vs Identity Guard: compare search popularity
- PrivacyGuard vs IdentityForce: compare search popularity
- PrivacyGuard vs Aura: compare search popularity
- PrivacyGuard vs Complete ID: compare search popularity
- Compare PrivacyGuard with any brand
How has branded search demand for PrivacyGuard changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PrivacyGuard worldwide fell from 4.4K to 3.6K.
- Across the 11 months ending August 2026, PrivacyGuard’s estimated Share of Search among identity protection services worldwide peaked at 3.4% in June 2026 and was lowest at 2.3% in October 2025.
How did search popularity change for identity protection services worldwide in August 2026?
6 changes
In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 86% to 87.6%.
In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.
Estimated monthly branded searches for Aura worldwide rose 21% over 11 measured months, from 1.7K to 2K in August 2026.
Estimated monthly branded searches for Complete ID worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is PrivacyGuard measured?
Brandwave collects information about searches that people make online using PrivacyGuard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- privacy guard
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Is PrivacyGuard your brand?
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