Identity Guard vs PrivacyGuard:Which is searched more?
In August 2026, Identity Guard had more branded searches than PrivacyGuard among identity protection services worldwide. Identity Guard was estimated to have 8.1K branded searches compared to PrivacyGuard’s 3.6K, and held a 5.2% Share of Search versus PrivacyGuard’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Identity Guard or PrivacyGuard?
Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Identity Guard, PrivacyGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | Identity Guard | PrivacyGuard |
|---|---|---|
| Oct 2025 | 6.3% | 2.3% |
| Nov 2025 | 6.3% | 2.8% |
| Dec 2025 | 6.1% | 3.4% |
| Jan 2026 | 5.2% | 2.3% |
| Feb 2026 | 5.2% | 2.3% |
| Mar 2026 | 5.2% | 2.3% |
| Apr 2026 | 6.3% | 2.8% |
| May 2026 | 5.2% | 2.8% |
| Jun 2026 | 5.1% | 3.4% |
| Jul 2026 | 5.1% | 3.4% |
| Aug 2026 | 5.2% | 2.3% |
| Sep 2026 | — | — |
How has the Identity Guard and PrivacyGuard comparison changed over the last 12 months?
3 findings
- Identity Guard was ahead of PrivacyGuard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Identity Guard’s estimated Share of Search among identity protection services worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 11 months ending August 2026, PrivacyGuard’s estimated Share of Search among identity protection services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for identity protection services worldwide in August 2026?
2 changes
In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Identity Guard’s and PrivacyGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Identity Guard
1 branded search term
- identity guard
PrivacyGuard
1 branded search term
- privacy guard
Put your own brand in this comparison
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