IdentityForce vs PrivacyGuard:Which is more popular by branded search?

Name: IdentityForce vs PrivacyGuard: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, IdentityForce had more branded searches than PrivacyGuard among identity protection services worldwide. IdentityForce was estimated to have 4.4K branded searches compared to PrivacyGuard’s 3.6K, and held a 2.9% Share of Search versus PrivacyGuard’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among identity protection services worldwide in August 2026Which is more popular in search, IdentityForce or PrivacyGuard?

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Which is more popular in search, IdentityForce or PrivacyGuard?

Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

IdentityForce and PrivacyGuard among identity protection services worldwide, by month

Month	LifeLock	Identity Guard	IdentityForce	PrivacyGuard	Aura	Complete ID
Oct 2025	87.2%	6.4%	2.3%	2.3%	0.88%	0.85%
Nov 2025	86.2%	6.3%	2.8%	2.8%	1.1%	0.83%
Dec 2025	85%	6.2%	2.8%	3.4%	1%	1.5%
Jan 2026	87.2%	5.2%	3.5%	2.3%	0.88%	0.85%
Feb 2026	87.8%	5.3%	2.9%	2.3%	0.9%	0.85%
Mar 2026	88.2%	5.3%	2.4%	2.4%	0.98%	0.86%
Apr 2026	86.8%	6.4%	2.3%	2.8%	1.1%	0.64%
May 2026	87.6%	5.3%	2.3%	2.9%	1.1%	0.84%
Jun 2026	86.2%	5.2%	2.8%	3.4%	1.3%	1%
Jul 2026	86%	5.2%	2.8%	3.4%	1.6%	1%
Aug 2026	87.6%	5.3%	2.9%	2.3%	1.3%	0.65%
Sep 2026	—	—	—	—	—	—

How has the IdentityForce and PrivacyGuard comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 11 months ending August 2026: IdentityForce took it in January 2026, PrivacyGuard took it in April 2026, IdentityForce took it in August 2026.
Across the 11 months ending August 2026, IdentityForce’s estimated Share of Search among identity protection services worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 4.4K.
Across the 11 months ending August 2026, PrivacyGuard’s estimated Share of Search among identity protection services worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for identity protection services worldwide in August 2026?

2 changes

In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using IdentityForce’s and PrivacyGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.