How popular isComplete ID in search?
In August 2026, there were an estimated 2K branded searches for Complete ID worldwide which is down 37.5% over the last 11 months. Complete ID holds 1.3% estimated Share of Search among identity protection services worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
LifeLock87%
Identity Guard5.2%
IdentityForce2.8%- PrivacyGuard2.3%
Aura1.3%
Complete ID1.3%
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Which identity protection services compete with Complete ID?
Share of Search by month for LifeLock, Identity Guard, IdentityForce, PrivacyGuard, Complete ID. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.3% | 2.3% | 2.3% | 0.88% | 1.7% |
| Nov 2025 | 85.4% | 6.3% | 2.8% | 2.8% | 1.1% | 1.6% |
| Dec 2025 | 83.8% | 6.1% | 2.7% | 3.4% | 1% | 3% |
| Jan 2026 | 86.5% | 5.2% | 3.5% | 2.3% | 0.88% | 1.7% |
| Feb 2026 | 87% | 5.2% | 2.8% | 2.3% | 0.9% | 1.7% |
| Mar 2026 | 87.4% | 5.2% | 2.3% | 2.3% | 0.97% | 1.7% |
| Apr 2026 | 86.2% | 6.3% | 2.3% | 2.8% | 1.1% | 1.3% |
| May 2026 | 86.9% | 5.2% | 2.3% | 2.8% | 1.1% | 1.7% |
| Jun 2026 | 85.3% | 5.1% | 2.8% | 3.4% | 1.3% | 2% |
| Jul 2026 | 85.1% | 5.1% | 2.8% | 3.4% | 1.6% | 2% |
| Aug 2026 | 87% | 5.2% | 2.8% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 135K | +22.7% | +1.9 points | |
| 2, held 2nd | 5.2% | 8.1K | +22.7% | +0.1 points | |
| 3, moved from 4th to 3rd | 2.8% | 4.4K | +22.2% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.3% | 3.6K | -18.2% | -1.1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.3% | 2K | -2.4% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.3% | 2K | -23.1% | -0.7 pointsmoved from 5th to 6th |
1.
87%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
5.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
2.8%
Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
2.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Aura1.3%
Moved from 6th to 5th. 2K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
1.3%
Moved from 5th to 6th. 2K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
Compare search popularity between Complete ID and its closest rivals
Every comparison with Complete ID
5 comparisons
How has branded search demand for Complete ID changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Complete ID worldwide fell from 3.2K to 2K.
- Across the 11 months ending August 2026, Complete ID’s estimated Share of Search among identity protection services worldwide peaked at 3% in December 2025 and was lowest at 1.3% in April 2026.
- Across the 11 months ending August 2026, Complete ID fell from 5th to 6th among identity protection services worldwide.
How did search popularity change for identity protection services worldwide in August 2026?
6 changes
In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 85.1% to 87%.
In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
In August 2026, Complete ID lost estimated Share of Search among identity protection services worldwide, from 2% to 1.3%.
In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.
In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.
Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Complete ID measured?
Brandwave collects information about searches that people make online using Complete ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- complete id
- completeid
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