Complete ID vs IdentityForce:Which is more popular by branded search?
In August 2026, IdentityForce had more branded searches than Complete ID among identity protection services worldwide. IdentityForce was estimated to have 4.4K branded searches compared to Complete ID’s 2K, and held a 2.8% Share of Search versus Complete ID’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Complete ID or IdentityForce?
Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IdentityForce, Complete ID. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.3% | 2.3% | 2.3% | 0.88% | 1.7% |
| Nov 2025 | 85.4% | 6.3% | 2.8% | 2.8% | 1.1% | 1.6% |
| Dec 2025 | 83.8% | 6.1% | 2.7% | 3.4% | 1% | 3% |
| Jan 2026 | 86.5% | 5.2% | 3.5% | 2.3% | 0.88% | 1.7% |
| Feb 2026 | 87% | 5.2% | 2.8% | 2.3% | 0.9% | 1.7% |
| Mar 2026 | 87.4% | 5.2% | 2.3% | 2.3% | 0.97% | 1.7% |
| Apr 2026 | 86.2% | 6.3% | 2.3% | 2.8% | 1.1% | 1.3% |
| May 2026 | 86.9% | 5.2% | 2.3% | 2.8% | 1.1% | 1.7% |
| Jun 2026 | 85.3% | 5.1% | 2.8% | 3.4% | 1.3% | 2% |
| Jul 2026 | 85.1% | 5.1% | 2.8% | 3.4% | 1.6% | 2% |
| Aug 2026 | 87% | 5.2% | 2.8% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Complete ID and IdentityForce comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Complete ID took it in December 2025, IdentityForce took it in January 2026.
- Across the 11 months ending August 2026, Complete ID’s estimated Share of Search among identity protection services worldwide moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 3.2K to 2K.
- Across the 11 months ending August 2026, IdentityForce’s estimated Share of Search among identity protection services worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for identity protection services worldwide in August 2026?
2 changes
In August 2026, Complete ID lost estimated Share of Search among identity protection services worldwide, from 2% to 1.3%.
In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Complete ID’s and IdentityForce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Complete ID
2 branded search terms
- complete id
- completeid
IdentityForce
1 branded search term
- identityforce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.