Aura vs Complete ID:Which is more popular by branded search?
In August 2026, Aura and Complete ID were level on Share of Search among identity protection services worldwide, with an estimated 2K branded searches each, at 1.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aura or Complete ID?
Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aura, Complete ID. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.3% | 2.3% | 2.3% | 0.88% | 1.7% |
| Nov 2025 | 85.4% | 6.3% | 2.8% | 2.8% | 1.1% | 1.6% |
| Dec 2025 | 83.8% | 6.1% | 2.7% | 3.4% | 1% | 3% |
| Jan 2026 | 86.5% | 5.2% | 3.5% | 2.3% | 0.88% | 1.7% |
| Feb 2026 | 87% | 5.2% | 2.8% | 2.3% | 0.9% | 1.7% |
| Mar 2026 | 87.4% | 5.2% | 2.3% | 2.3% | 0.97% | 1.7% |
| Apr 2026 | 86.2% | 6.3% | 2.3% | 2.8% | 1.1% | 1.3% |
| May 2026 | 86.9% | 5.2% | 2.3% | 2.8% | 1.1% | 1.7% |
| Jun 2026 | 85.3% | 5.1% | 2.8% | 3.4% | 1.3% | 2% |
| Jul 2026 | 85.1% | 5.1% | 2.8% | 3.4% | 1.6% | 2% |
| Aug 2026 | 87% | 5.2% | 2.8% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aura and Complete ID comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Aura took it in August 2026.
- Across the 11 months ending August 2026, Aura’s estimated Share of Search among identity protection services worldwide moved from 0.88% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Complete ID’s estimated Share of Search among identity protection services worldwide moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 3.2K to 2K.
How did search popularity change for identity protection services worldwide in August 2026?
2 changes
In August 2026, Complete ID lost estimated Share of Search among identity protection services worldwide, from 2% to 1.3%.
In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Aura’s and Complete ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aura
3 branded search terms
- aura amazon repricer
- aura repricing
- goaura com
Complete ID
2 branded search terms
- complete id
- completeid
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