Aura vs Identity Guard:Which is more popular by branded search?
In August 2026, Identity Guard had more branded searches than Aura among identity protection services worldwide. Identity Guard was estimated to have 8.1K branded searches compared to Aura’s 2K, and held a 5.2% Share of Search versus Aura’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aura or Identity Guard?
Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Identity Guard, Aura. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.3% | 2.3% | 2.3% | 0.88% | 1.7% |
| Nov 2025 | 85.4% | 6.3% | 2.8% | 2.8% | 1.1% | 1.6% |
| Dec 2025 | 83.8% | 6.1% | 2.7% | 3.4% | 1% | 3% |
| Jan 2026 | 86.5% | 5.2% | 3.5% | 2.3% | 0.88% | 1.7% |
| Feb 2026 | 87% | 5.2% | 2.8% | 2.3% | 0.9% | 1.7% |
| Mar 2026 | 87.4% | 5.2% | 2.3% | 2.3% | 0.97% | 1.7% |
| Apr 2026 | 86.2% | 6.3% | 2.3% | 2.8% | 1.1% | 1.3% |
| May 2026 | 86.9% | 5.2% | 2.3% | 2.8% | 1.1% | 1.7% |
| Jun 2026 | 85.3% | 5.1% | 2.8% | 3.4% | 1.3% | 2% |
| Jul 2026 | 85.1% | 5.1% | 2.8% | 3.4% | 1.6% | 2% |
| Aug 2026 | 87% | 5.2% | 2.8% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aura and Identity Guard comparison changed over the last 12 months?
3 findings
- Identity Guard was ahead of Aura in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aura’s estimated Share of Search among identity protection services worldwide moved from 0.88% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Identity Guard’s estimated Share of Search among identity protection services worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for identity protection services worldwide in August 2026?
2 changes
In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.
Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aura’s and Identity Guard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aura
3 branded search terms
- aura amazon repricer
- aura repricing
- goaura com
Identity Guard
1 branded search term
- identity guard
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