Aura vs LifeLock:Which is more popular by branded search?
In August 2026, LifeLock had more branded searches than Aura among identity protection services worldwide. LifeLock was estimated to have 135K branded searches compared to Aura’s 2K, and held an 87.6% Share of Search versus Aura’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aura or LifeLock?
Compare the identity protection services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LifeLock, Aura. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 6.4% | 2.3% | 2.3% | 0.88% | 0.85% |
| Nov 2025 | 86.2% | 6.3% | 2.8% | 2.8% | 1.1% | 0.83% |
| Dec 2025 | 85% | 6.2% | 2.8% | 3.4% | 1% | 1.5% |
| Jan 2026 | 87.2% | 5.2% | 3.5% | 2.3% | 0.88% | 0.85% |
| Feb 2026 | 87.8% | 5.3% | 2.9% | 2.3% | 0.9% | 0.85% |
| Mar 2026 | 88.2% | 5.3% | 2.4% | 2.4% | 0.98% | 0.86% |
| Apr 2026 | 86.8% | 6.4% | 2.3% | 2.8% | 1.1% | 0.64% |
| May 2026 | 87.6% | 5.3% | 2.3% | 2.9% | 1.1% | 0.84% |
| Jun 2026 | 86.2% | 5.2% | 2.8% | 3.4% | 1.3% | 1% |
| Jul 2026 | 86% | 5.2% | 2.8% | 3.4% | 1.6% | 1% |
| Aug 2026 | 87.6% | 5.3% | 2.9% | 2.3% | 1.3% | 0.65% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aura and LifeLock comparison changed over the last 12 months?
3 findings
- LifeLock was ahead of Aura in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aura’s estimated Share of Search among identity protection services worldwide moved from 0.88% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, LifeLock’s estimated Share of Search among identity protection services worldwide moved from 87.2% to 87.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for identity protection services worldwide in August 2026?
2 changes
In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 86% to 87.6%.
Estimated monthly branded searches for Aura worldwide rose 21% over 11 measured months, from 1.7K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aura’s and LifeLock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.