How popular isLifeLock in search?
In August 2026, there were an estimated 135K branded searches for LifeLock worldwide which is down 18.2% over the last 11 months. LifeLock holds 87% estimated Share of Search among identity protection services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
LifeLock87%
Identity Guard5.2%
IdentityForce2.8%- PrivacyGuard2.3%
Aura1.3%
Complete ID1.3%
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Which identity protection services compete with LifeLock?
Share of Search by month for LifeLock, Identity Guard, IdentityForce, PrivacyGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | PrivacyGuard | Aura | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 6.3% | 2.3% | 2.3% | 0.88% | 1.7% |
| Nov 2025 | 85.4% | 6.3% | 2.8% | 2.8% | 1.1% | 1.6% |
| Dec 2025 | 83.8% | 6.1% | 2.7% | 3.4% | 1% | 3% |
| Jan 2026 | 86.5% | 5.2% | 3.5% | 2.3% | 0.88% | 1.7% |
| Feb 2026 | 87% | 5.2% | 2.8% | 2.3% | 0.9% | 1.7% |
| Mar 2026 | 87.4% | 5.2% | 2.3% | 2.3% | 0.97% | 1.7% |
| Apr 2026 | 86.2% | 6.3% | 2.3% | 2.8% | 1.1% | 1.3% |
| May 2026 | 86.9% | 5.2% | 2.3% | 2.8% | 1.1% | 1.7% |
| Jun 2026 | 85.3% | 5.1% | 2.8% | 3.4% | 1.3% | 2% |
| Jul 2026 | 85.1% | 5.1% | 2.8% | 3.4% | 1.6% | 2% |
| Aug 2026 | 87% | 5.2% | 2.8% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 135K | +22.7% | +1.9 points | |
| 2, held 2nd | 5.2% | 8.1K | +22.7% | +0.1 points | |
| 3, moved from 4th to 3rd | 2.8% | 4.4K | +22.2% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.3% | 3.6K | -18.2% | -1.1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.3% | 2K | -2.4% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.3% | 2K | -23.1% | -0.7 pointsmoved from 5th to 6th |
1.
87%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
5.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
2.8%
Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
2.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Aura1.3%
Moved from 6th to 5th. 2K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
1.3%
Moved from 5th to 6th. 2K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
Compare search popularity between LifeLock and its closest rivals
Every comparison with LifeLock
5 comparisons
How has branded search demand for LifeLock changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LifeLock worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, LifeLock’s estimated Share of Search among identity protection services worldwide increased from 86.5% to 87%.
- Across the 11 months ending August 2026, LifeLock’s estimated Share of Search among identity protection services worldwide peaked at 87.4% in March 2026 and was lowest at 83.8% in December 2025.
How did search popularity change for identity protection services worldwide in August 2026?
6 changes
In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 85.1% to 87%.
In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
In August 2026, Complete ID lost estimated Share of Search among identity protection services worldwide, from 2% to 1.3%.
In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.
In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.
Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is LifeLock measured?
Brandwave collects information about searches that people make online using LifeLock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lifelock
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