How popular isAttio in search?
In September 2026, there were an estimated 103K branded searches for Attio worldwide which is up 109.8% over the last 12 months. Attio holds 1.7% estimated Share of Search among CRM platforms worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Salesforce49.5%
HubSpot31.2%Zoho CRM10%
Pipedrive5.1%
Microsoft Dynamics 3651.7%Attio1.7%
monday CRM0.33%
Close0.24%
Freshsales0.21%
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Which CRM platforms compete with Attio?
Share of Search by month for Salesforce, HubSpot, Zoho CRM, Pipedrive, Attio. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Microsoft Dynamics 365 | Attio | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 30.4% | 11.2% | 7% | 2.2% | 0.9% | 0.69% | 0.34% | 0.34% |
| Nov 2025 | 46.2% | 29.3% | 11.1% | 8.4% | 2.5% | 1% | 0.67% | 0.39% | 0.41% |
| Dec 2025 | 50.6% | 26.8% | 10.3% | 7.5% | 2.3% | 1.2% | 0.61% | 0.35% | 0.37% |
| Jan 2026 | 47.9% | 30.8% | 9.5% | 7.1% | 2.2% | 1.1% | 0.69% | 0.39% | 0.34% |
| Feb 2026 | 52.4% | 26.6% | 9.9% | 6.1% | 2.3% | 1.4% | 0.59% | 0.35% | 0.35% |
| Mar 2026 | 48.6% | 30.4% | 9.3% | 6.9% | 2.3% | 1.3% | 0.56% | 0.39% | 0.34% |
| Apr 2026 | 49% | 30.7% | 9.6% | 5.8% | 2.1% | 1.6% | 0.47% | 0.39% | 0.29% |
| May 2026 | 52.6% | 27.7% | 8.4% | 6.2% | 2.1% | 1.7% | 0.49% | 0.42% | 0.32% |
| Jun 2026 | 49.5% | 31% | 9.2% | 5.7% | 2% | 1.6% | 0.45% | 0.38% | 0.25% |
| Jul 2026 | 51.4% | 27.3% | 9.8% | 6.2% | 2.2% | 2% | 0.48% | 0.41% | 0.25% |
| Aug 2026 | 50.9% | 28.8% | 10.2% | 5.2% | 2% | 1.8% | 0.41% | 0.43% | 0.26% |
| Sep 2026 | 49.5% | 31.2% | 10% | 5.1% | 1.7% | 1.7% | 0.33% | 0.24% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 3M | +19.9% | -1.4 points | |
| 2, held 2nd | 31.2% | 1.9M | +34% | +2.5 points | |
| 3, held 3rd | 10% | 604K | +21.1% | -0.2 points | |
| 4, held 4th | 5.1% | 310K | +20.5% | -0.1 points | |
| 5, held 5th | 1.7% | 104K | +4% | -0.3 points | |
| 6, held 6th | 1.7% | 103K | +19.2% | -0.1 points | |
| 7, moved from 8th to 7th | 0.33% | 20.2K | +0.35% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.24% | 14.5K | -31% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.21% | 12.7K | 0% | 0 points |
49.5%
Held 1st. 3M estimated branded searches, +19.9% vs prior month. Share -1.4 points.
2.
HubSpot31.2%
Held 2nd. 1.9M estimated branded searches, +34% vs prior month. Share +2.5 points.
3.
10%
Held 3rd. 604K estimated branded searches, +21.1% vs prior month. Share -0.2 points.
5.1%
Held 4th. 310K estimated branded searches, +20.5% vs prior month. Share -0.1 points.
1.7%
Held 5th. 104K estimated branded searches, +4% vs prior month. Share -0.3 points.
6.
1.7%
Held 6th. 103K estimated branded searches, +19.2% vs prior month. Share -0.1 points.
0.33%
Moved from 8th to 7th. 20.2K estimated branded searches, +0.35% vs prior month. Share -0.1 points.
8.
Close0.24%
Moved from 7th to 8th. 14.5K estimated branded searches, -31% vs prior month. Share -0.2 points.
0.21%
Held 9th. 12.7K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Attio and its closest rivals
Every comparison with Attio
8 comparisons
How has branded search demand for Attio changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Attio worldwide rose from 49K to 103K.
- Across the 12 months ending September 2026, Attio’s estimated Share of Search among CRM platforms worldwide increased from 0.9% to 1.7%.
- Across the 12 months ending September 2026, Attio’s estimated Share of Search among CRM platforms worldwide peaked at 2% in July 2026 and was lowest at 0.9% in October 2025.
How did search popularity change for CRM platforms worldwide in September 2026?
6 changes
In September 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 28.8% to 31.2%.
In September 2026, Salesforce lost estimated Share of Search among CRM platforms worldwide, from 50.9% to 49.5%.
In September 2026, monday CRM rose from 8th to 7th among CRM platforms worldwide.
In September 2026, Close fell from 7th to 8th among CRM platforms worldwide.
Estimated monthly branded searches for Attio worldwide rose 109.8% over 12 measured months, from 49K to 103K in September 2026.
Estimated monthly branded searches for Freshsales worldwide fell 31.2% over 12 measured months, from 18.4K to 12.7K in September 2026.
How is Attio measured?
Brandwave collects information about searches that people make online using Attio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- attio
- attio ai
- attio app
- attio apps
- attio call intelligence
- attio chrome extension
- attio crm
- attio demo
- attio desktop app
- attio extension
- attio forms
- attio sequences
- attio workflow
- attio workflows
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Is Attio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.