Brandwave

How popular isAnomaly in search?

In September 2026, people searched for Anomaly by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.58% of all global creative agency searches, placing Anomaly tenth out of ten agencies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ogilvy32.9%
  2. McCann18%
  3. DDB12%
  4. BBDO8.1%
  5. Leo Burnett8.1%
  6. TBWA8.1%
  7. Wieden+Kennedy6.6%
  8. Droga53.6%
  9. Mother2%
  10. Anomaly0.58%
Anomaly website (opens in a new tab)

Follow Anomaly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which creative agencies compete with Anomaly?

Anomaly against creative agencies worldwide, by month

Share of searches by month for Ogilvy, McCann, DDB, BBDO, Leo Burnett, TBWA, Wieden+Kennedy, Droga5, Anomaly. The figures are in the table below the chart.

View monthly share of searches table
MonthOgilvyMcCannDDBBBDOLeo BurnettTBWAWieden+KennedyDroga5MotherAnomaly
Oct 202529%23.9%16%4.8%7.2%8.7%5.9%2.6%1.4%0.5%
Nov 202529.2%19.5%16%5.8%8.7%8.7%7.2%2.6%1.7%0.52%
Dec 202530.4%16.6%16.6%7.4%7.4%11.1%6.1%2.7%1.2%0.44%
Jan 202630.6%16.8%13.7%7.5%9.2%9.2%7.5%3.4%1.5%0.64%
Feb 202630.2%20.2%11%7.4%9%9%7.4%3.3%1.8%0.63%
Mar 202629.8%16.3%13.3%7.3%8.9%8.9%8.9%4%1.8%0.79%
Apr 202630.6%16.8%11.2%7.5%9.2%11.2%7.5%3.4%1.8%0.81%
May 202631.7%17.3%11.6%6.3%7.8%11.6%7.8%3.5%1.9%0.56%
Jun 202632.9%18%12%6.6%8.1%8.1%8.1%3.6%2%0.58%
Jul 202630.1%20.1%13.5%7.4%7.4%7.4%7.4%4%2.2%0.65%
Aug 202630.4%16.7%13.6%7.4%7.4%11.1%7.4%3.3%1.8%0.66%
Sep 202632.9%18%12%8.1%8.1%8.1%6.6%3.6%2%0.58%

  1. 1.Ogilvy

    32.9%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.McCann

    18%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  3. 3.DDB

    12%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.BBDO

    8.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.Leo Burnett

    8.1%

    Moved from 6th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  6. 6.TBWA

    8.1%

    Moved from 4th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.1 points.

  7. 7.Wieden+Kennedy

    6.6%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  8. 8.Droga5

    3.6%

    Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  9. 9.Mother

    2%

    Held 9th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  10. 10.Anomaly

    0.58%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Anomaly and its closest rivals

Every comparison with Anomaly

9 comparisons

How has branded search demand for Anomaly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anomaly worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Anomaly’s share of searches among creative agencies worldwide held steady, from 0.5% to 0.58%.

How did search popularity change for creative agencies worldwide in September 2026?

6 changes

  1. In September 2026, BBDO overtook TBWA to rank 4th among creative agencies worldwide, with 8.1% of the searches.

  2. In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches.

  3. In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%.

  4. In September 2026, McCann gained share of searches among creative agencies worldwide, from 16.7% to 18%.

  5. In September 2026, TBWA lost share of searches among creative agencies worldwide, from 11.1% to 8.1%.

  6. In September 2026, DDB lost share of searches among creative agencies worldwide, from 13.6% to 12%.

How are Anomaly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Anomaly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anomaly agency

Do you work for Anomaly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Anomaly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free