Anomaly vs Mother:Which is searched more?
In September 2026, Mother had more branded searches than Anomaly among creative agencies worldwide. Mother had about 5,400 branded searches, while Anomaly had 1,600. Mother made up 2% of all creative agency searches we track, and Anomaly accounted for 0.58%. These are worldwide searches for English-language branded terms.
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Is Anomaly or Mother more popular in search?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mother, Anomaly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ogilvy | McCann | DDB | BBDO | Leo Burnett | TBWA | Wieden+Kennedy | Droga5 | Mother | Anomaly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.9% | 16% | 4.8% | 7.2% | 8.7% | 5.9% | 2.6% | 1.4% | 0.5% |
| Nov 2025 | 29.2% | 19.5% | 16% | 5.8% | 8.7% | 8.7% | 7.2% | 2.6% | 1.7% | 0.52% |
| Dec 2025 | 30.4% | 16.6% | 16.6% | 7.4% | 7.4% | 11.1% | 6.1% | 2.7% | 1.2% | 0.44% |
| Jan 2026 | 30.6% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 7.5% | 3.4% | 1.5% | 0.64% |
| Feb 2026 | 30.2% | 20.2% | 11% | 7.4% | 9% | 9% | 7.4% | 3.3% | 1.8% | 0.63% |
| Mar 2026 | 29.8% | 16.3% | 13.3% | 7.3% | 8.9% | 8.9% | 8.9% | 4% | 1.8% | 0.79% |
| Apr 2026 | 30.6% | 16.8% | 11.2% | 7.5% | 9.2% | 11.2% | 7.5% | 3.4% | 1.8% | 0.81% |
| May 2026 | 31.7% | 17.3% | 11.6% | 6.3% | 7.8% | 11.6% | 7.8% | 3.5% | 1.9% | 0.56% |
| Jun 2026 | 32.9% | 18% | 12% | 6.6% | 8.1% | 8.1% | 8.1% | 3.6% | 2% | 0.58% |
| Jul 2026 | 30.1% | 20.1% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 4% | 2.2% | 0.65% |
| Aug 2026 | 30.4% | 16.7% | 13.6% | 7.4% | 7.4% | 11.1% | 7.4% | 3.3% | 1.8% | 0.66% |
| Sep 2026 | 32.9% | 18% | 12% | 8.1% | 8.1% | 8.1% | 6.6% | 3.6% | 2% | 0.58% |
How has the Anomaly and Mother comparison changed over the last 12 months?
3 findings
- Mother was ahead of Anomaly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anomaly’s share of searches among creative agencies worldwide moved from 0.5% to 0.58%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Mother’s share of searches among creative agencies worldwide moved from 1.4% to 2%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for creative agencies worldwide in September 2026?
1 change
Estimated monthly branded searches for Anomaly worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anomaly’s and Mother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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