How popular isAlways in search?
Always has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
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Which period care brands compete with Always?
Share of Search by month for Stayfree, Modibodi, Thinx, Always. The figures are in the table below the chart.
View monthly share of search table
| Month | Stayfree | Modibodi | Thinx | Always | Libra |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 36.7% | 16.3% | — | — |
| Nov 2025 | 41.8% | 40.2% | 18% | — | — |
| Dec 2025 | 43.1% | 35.6% | 21.4% | — | — |
| Jan 2026 | 37.6% | 35.8% | 26.6% | — | — |
| Feb 2026 | 34.8% | 27.5% | 37.6% | — | — |
| Mar 2026 | 43.2% | 27.6% | 29.1% | — | — |
| Apr 2026 | 40.5% | 28.7% | 30.8% | — | — |
| May 2026 | 33.6% | 36.8% | 29.6% | — | — |
| Jun 2026 | 32.6% | 38.9% | 28.5% | — | — |
| Jul 2026 | 34% | 37.1% | 29% | — | — |
| Aug 2026 | 44.2% | 35.9% | 19.9% | — | — |
| Sep 2026 | 51.4% | 34.4% | 14.2% | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 90.5K | 0% | +7.1 points | |
| 2, held 2nd | 34.4% | 60.7K | -17.3% | -1.4 points | |
| 3, held 3rd | 14.2% | 25K | -38.6% | -5.7 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Stayfree51.4%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +7.1 points.
2.
Modibodi34.4%
Held 2nd. 60.7K estimated branded searches, -17.3% vs prior month. Share -1.4 points.
3.
Thinx14.2%
Held 3rd. 25K estimated branded searches, -38.6% vs prior month. Share -5.7 points.
—.
Always—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Libra
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Always and its closest rivals
How did search popularity change for period care brands worldwide in September 2026?
3 changes
In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44.2% to 51.4%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.9% to 14.2%.
In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.9% to 34.4%.
How is Always measured?
Brandwave collects information about searches that people make online using Always’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- always period
Do you work for Always? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Always your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.