How popular isADJ in search?
In September 2026, there were an estimated 90.5K branded searches for ADJ worldwide which held steady over the last 12 months. ADJ holds 80.7% estimated Share of Search among smoke machine brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smoke machine brands compete with ADJ?
Share of Search by month for ADJ, Chauvet, Antari. The figures are in the table below the chart.
View monthly share of search table
| Month | ADJ | Chauvet | Antari |
|---|---|---|---|
| Oct 2025 | 77.3% | 19% | 3.8% |
| Nov 2025 | 76.7% | 18.8% | 4.6% |
| Dec 2025 | 76.7% | 18.8% | 4.6% |
| Jan 2026 | 76.7% | 18.8% | 4.6% |
| Feb 2026 | 76.7% | 18.8% | 4.6% |
| Mar 2026 | 75.9% | 18.6% | 5.5% |
| Apr 2026 | 76.7% | 18.8% | 4.6% |
| May 2026 | 76.7% | 18.8% | 4.6% |
| Jun 2026 | 76.7% | 18.8% | 4.6% |
| Jul 2026 | 76.7% | 18.8% | 4.6% |
| Aug 2026 | 77.3% | 18.9% | 3.8% |
| Sep 2026 | 80.7% | 16.1% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 90.5K | +22.3% | +3.3 points | |
| 2, held 2nd | 16.1% | 18.1K | 0% | -2.8 points | |
| 3, held 3rd | 3.2% | 3.6K | 0% | -0.6 points |
Compare search popularity between ADJ and its closest rivals
How has branded search demand for ADJ changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ADJ worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, ADJ’s estimated Share of Search among smoke machine brands worldwide increased from 77.3% to 80.7%.
- Across the 12 months ending September 2026, ADJ’s estimated Share of Search among smoke machine brands worldwide peaked at 80.7% in September 2026 and was lowest at 75.9% in March 2026.
How did search popularity change for smoke machine brands worldwide in September 2026?
3 changes

In September 2026, ADJ gained estimated Share of Search among smoke machine brands worldwide, from 77.3% to 80.7%.

In September 2026, Chauvet lost estimated Share of Search among smoke machine brands worldwide, from 18.9% to 16.1%.

In September 2026, Antari lost estimated Share of Search among smoke machine brands worldwide, from 3.8% to 3.2%.
Where does ADJ compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disco lighting brands | 2nd of 6 | 25.1% | Show ranking |
| Stage lighting brands | 1st of 6 | 33.7% | Show ranking |
| Laser projector brands | 1st of 6 | 70.6% | Show ranking |
| Fog machine brands | 1st of 6 | 73.3% | Show ranking |
| Smoke machine brands | 1st of 3 | 80.7% | Shown above |
How is ADJ measured?
Brandwave collects information about searches that people make online using ADJ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- adj
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