Brandwave

How popular isADJ in search?

In August 2026, there were an estimated 74K branded searches for ADJ worldwide which is down 18.2% over the last 11 months. ADJ holds 69.2% estimated Share of Search among fog machine brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ADJ69.2%
  2. Chauvet16.9%
  3. Smoke Factory6.2%
  4. Antari3.4%
  5. Showtec3.4%
  6. Look Solutions0.94%
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Which fog machine brands compete with ADJ?

ADJ against fog machine brands worldwide, by month

Share of Search by month for ADJ, Chauvet, Smoke Factory, Antari, Showtec. The figures are in the table below the chart.

View monthly share of search table
MonthADJChauvetSmoke FactoryAntariShowtecLook Solutions
Oct 202569.3%17%6.2%3.4%3.4%0.77%
Nov 202567.7%16.5%6%4%4.9%0.8%
Dec 202568.3%16.7%6.1%4.1%4.1%0.81%
Jan 202667.6%16.5%6%4%4.9%0.91%
Feb 202667.6%16.5%6%4%4.9%0.91%
Mar 202667%16.4%6%4.9%4.9%0.9%
Apr 202667.6%16.5%6%4%4.9%0.91%
May 202664.9%15.9%5.8%3.9%8.7%0.88%
Jun 202666.6%16.3%7.3%4%4.8%1.1%
Jul 202666.6%16.3%7.3%4%4.8%1.1%
Aug 202669.2%16.9%6.2%3.4%3.4%0.94%
Sep 2026——————

  1. 1.ADJ

    69.2%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.Chauvet

    16.9%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  3. 3.Smoke Factory

    6.2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Antari

    3.4%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Showtec

    3.4%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Look Solutions

    0.94%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between ADJ and its closest rivals

Every comparison with ADJ

How has branded search demand for ADJ changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ADJ worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, ADJ’s estimated Share of Search among fog machine brands worldwide peaked at 69.3% in October 2025 and was lowest at 64.9% in May 2026.

How did search popularity change for fog machine brands worldwide in August 2026?

  1. In August 2026, ADJ gained estimated Share of Search among fog machine brands worldwide, from 66.6% to 69.2%.

  2. In August 2026, Chauvet gained estimated Share of Search among fog machine brands worldwide, from 16.3% to 16.9%.

  3. In August 2026, Showtec lost estimated Share of Search among fog machine brands worldwide, from 4.8% to 3.4%.

  4. In August 2026, Smoke Factory lost estimated Share of Search among fog machine brands worldwide, from 7.3% to 6.2%.

  5. In August 2026, Antari lost estimated Share of Search among fog machine brands worldwide, from 4% to 3.4%.

Where does ADJ compete?

ADJ is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Disco lighting brands4th of 66.3%Show ranking
Stage lighting brands2nd of 610.9%Show ranking
Laser projector brands1st of 667.4%Show ranking
Fog machine brands1st of 669.2%Shown above

How is ADJ measured?

Brandwave collects information about searches that people make online using ADJ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adj

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How the Brand Demand Index is measured

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