ADJ vs Robe:Which is more popular by branded search?
In August 2026, Robe had more branded searches than ADJ among stage lighting brands worldwide. Robe was estimated to have 450K branded searches compared to ADJ’s 74K, and held a 66.2% Share of Search versus ADJ’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADJ or Robe?
Compare the stage lighting brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robe, ADJ. The figures are in the table below the chart.
View monthly share of search table
| Month | Robe | ADJ | Martin | Elation | Chauvet | Showtec |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 12.6% | 12.6% | 8.4% | 3.1% | 0.61% |
| Nov 2025 | 68.9% | 9.3% | 11.3% | 7.6% | 2.3% | 0.68% |
| Dec 2025 | 85.8% | 4.2% | 5.2% | 3.5% | 1% | 0.25% |
| Jan 2026 | 66.1% | 8.9% | 13.2% | 8.9% | 2.2% | 0.65% |
| Feb 2026 | 64.7% | 10.6% | 10.6% | 10.6% | 2.6% | 0.78% |
| Mar 2026 | 64.7% | 10.6% | 10.6% | 10.6% | 2.6% | 0.78% |
| Apr 2026 | 66% | 10.9% | 10.9% | 8.9% | 2.7% | 0.79% |
| May 2026 | 69.9% | 9.4% | 9.4% | 7.7% | 2.3% | 1.3% |
| Jun 2026 | 73.3% | 8.1% | 8.1% | 8.1% | 2% | 0.59% |
| Jul 2026 | 68.9% | 9.3% | 11.3% | 7.6% | 2.3% | 0.67% |
| Aug 2026 | 66.2% | 10.9% | 10.9% | 8.9% | 2.7% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the ADJ and Robe comparison changed over the last 12 months?
3 findings
- Robe was ahead of ADJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADJ’s estimated Share of Search among stage lighting brands worldwide moved from 12.6% to 10.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Robe’s estimated Share of Search among stage lighting brands worldwide moved from 62.7% to 66.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for stage lighting brands worldwide in August 2026?
2 changes
In August 2026, ADJ overtook Martin to rank 2nd among stage lighting brands worldwide, at 10.9%.
In August 2026, Robe lost estimated Share of Search among stage lighting brands worldwide, from 68.9% to 66.2%.
How each brand is measured
Brandwave collects information about searches that people make online using ADJ’s and Robe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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