ADJ vs Equinox:Which is more popular by branded search?
In August 2026, Equinox had more branded searches than ADJ among disco lighting brands worldwide. Equinox was estimated to have 673K branded searches compared to ADJ’s 74K, and held a 57% Share of Search versus ADJ’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADJ or Equinox?
Compare the disco lighting brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equinox, ADJ. The figures are in the table below the chart.
View monthly share of search table
| Month | Equinox | Kam | Solstice | ADJ | Chauvet | Showtec |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 19.9% | 16.2% | 7.3% | 1.8% | 0.36% |
| Nov 2025 | 60.2% | 18% | 14.7% | 5.4% | 1.3% | 0.39% |
| Dec 2025 | 48% | 14.3% | 32.1% | 4.3% | 1.1% | 0.26% |
| Jan 2026 | 60.2% | 18% | 14.7% | 5.4% | 1.3% | 0.39% |
| Feb 2026 | 57% | 20.8% | 14% | 6.3% | 1.5% | 0.46% |
| Mar 2026 | 64.7% | 15.9% | 13% | 4.8% | 1.2% | 0.35% |
| Apr 2026 | 57% | 20.8% | 14% | 6.3% | 1.5% | 0.46% |
| May 2026 | 55.1% | 20.1% | 16.4% | 6.1% | 1.5% | 0.81% |
| Jun 2026 | 44.2% | 19.8% | 29.6% | 4.9% | 1.2% | 0.35% |
| Jul 2026 | 52.8% | 23.6% | 15.9% | 5.8% | 1.4% | 0.42% |
| Aug 2026 | 57% | 20.9% | 14% | 6.3% | 1.5% | 0.31% |
| Sep 2026 | — | — | — | — | — | — |
How has the ADJ and Equinox comparison changed over the last 12 months?
3 findings
- Equinox was ahead of ADJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADJ’s estimated Share of Search among disco lighting brands worldwide moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Equinox’s estimated Share of Search among disco lighting brands worldwide moved from 54.4% to 57%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for disco lighting brands worldwide in August 2026?
2 changes
In August 2026, Equinox gained estimated Share of Search among disco lighting brands worldwide, from 52.8% to 57%.
Estimated monthly branded searches for ADJ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ADJ’s and Equinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.