Colgate Optic White vs Hismile:Which is more popular?
In September 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands in Australia. Hismile had about 18,100 branded searches, while Colgate Optic White had 9,900. Hismile made up 57.1% of all teeth whitening brand searches we track, and Colgate Optic White accounted for 31.2%. When we asked ChatGPT and Google AI Overviews about teeth whitening brands, Hismile appeared in two of the five answers and Colgate Optic White in one.
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate Optic White was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening product should I use at home in Australia?”
Asked ChatGPT
“What are the best teeth whitening brands in Australia?”
Asked ChatGPT
“What are the best teeth whitening strips for sensitive teeth?”
Searched Google, AI Overview
“teeth whitening”
Searched Google, AI Overview
“teeth whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Colgate Optic White or Hismile more popular in search?
This chart shows how often people search Google for Colgate Optic White and Hismile by name. Each line represents a brand's share of searches for all four teeth whitening brands we track, month by month, from searches in Australia.
Share of searches by month for Hismile, Colgate Optic White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | White Glo | Opalescence |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.7% | 6.2% | 3.3% |
| Nov 2025 | 87.1% | 7.7% | 3.3% | 1.8% |
| Dec 2025 | 77.7% | 12.6% | 6.6% | 3.1% |
| Jan 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| Feb 2026 | 72.5% | 17.6% | 6.4% | 3.5% |
| Mar 2026 | 76% | 15.1% | 5.5% | 3.4% |
| Apr 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| May 2026 | 64.1% | 23.4% | 8.2% | 4.3% |
| Jun 2026 | 68.6% | 20.5% | 7.2% | 3.8% |
| Jul 2026 | 64.9% | 23.7% | 6.8% | 4.7% |
| Aug 2026 | 44.4% | 44.4% | 7.2% | 3.9% |
| Sep 2026 | 57.1% | 31.2% | 7.6% | 4.1% |
How has the Colgate Optic White and Hismile comparison changed over the last 12 months?
3 findings
- Hismile was ahead of Colgate Optic White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia moved from 17.7% to 31.2%, and its estimated monthly branded searches moved from 5.4K to 9.9K.
- Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia moved from 72.8% to 57.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for Australia teeth whitening brands in September 2026?
2 changes
In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches.
In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Colgate Optic White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
1 branded search term
- colgate optic white
Hismile
1 branded search term
- hismile
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