Opalescence vs White Glo:Which is more popular?
In September 2026, White Glo had more branded searches than Opalescence among teeth whitening brands in Australia. White Glo had about 2,400 branded searches, while Opalescence had 1,300. White Glo made up 7.6% of all teeth whitening brand searches we track, and Opalescence accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about teeth whitening brands, White Glo appeared in one of the five answers and Opalescence in none.
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, White Glo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Opalescence did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening product should I use at home in Australia?”
Asked ChatGPT
“What are the best teeth whitening brands in Australia?”
Asked ChatGPT
“What are the best teeth whitening strips for sensitive teeth?”
Searched Google, AI Overview
“teeth whitening”
Searched Google, AI Overview
“teeth whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Opalescence or White Glo more popular in search?
This chart shows how often people search Google for Opalescence and White Glo by name. Each line represents a brand's share of searches for all four teeth whitening brands we track, month by month, from searches in Australia.
Share of searches by month for White Glo, Opalescence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | White Glo | Opalescence |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.7% | 6.2% | 3.3% |
| Nov 2025 | 87.1% | 7.7% | 3.3% | 1.8% |
| Dec 2025 | 77.7% | 12.6% | 6.6% | 3.1% |
| Jan 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| Feb 2026 | 72.5% | 17.6% | 6.4% | 3.5% |
| Mar 2026 | 76% | 15.1% | 5.5% | 3.4% |
| Apr 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| May 2026 | 64.1% | 23.4% | 8.2% | 4.3% |
| Jun 2026 | 68.6% | 20.5% | 7.2% | 3.8% |
| Jul 2026 | 64.9% | 23.7% | 6.8% | 4.7% |
| Aug 2026 | 44.4% | 44.4% | 7.2% | 3.9% |
| Sep 2026 | 57.1% | 31.2% | 7.6% | 4.1% |
How has the Opalescence and White Glo comparison changed over the last 12 months?
3 findings
- White Glo was ahead of Opalescence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for Australia teeth whitening brands in September 2026?
2 changes
Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Opalescence’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Opalescence
1 branded search term
- opalescence
White Glo
1 branded search term
- white glo
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