Teeth whitening brands in Australia:Which are most popular?

Name: Teeth whitening brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hismile was the most searched teeth whitening brand in Australia, accounting for 57.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Hismile was mentioned most often, in two of the five answers.

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Top teeth whitening brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hismile was mentioned most often, in two of the five answers. Opalescence, which ranked fourth in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hismile	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Colgate Optic White	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
White Glo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Opalescence	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening brands

5 answers

Asked ChatGPT
“Which teeth whitening product should I use at home in Australia?”
Asked ChatGPT
“What are the best teeth whitening brands in Australia?”
Asked ChatGPT
“What are the best teeth whitening strips for sensitive teeth?”
1. 1Hismile
Searched Google, AI Overview
“teeth whitening”
Searched Google, AI Overview
“teeth whitening strips”

Not named in any answer:

Opalescence

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which teeth whitening brands do people search for most?

This chart shows how often people search Google for each teeth whitening brand by name. Each line represents a brand's share of searches for all four teeth whitening brands we track, month by month, from searches in Australia.

Share of searches among teeth whitening brands in Australia, by month

Month	Hismile	Colgate Optic White	White Glo	Opalescence
Oct 2025	72.8%	17.7%	6.2%	3.3%
Nov 2025	87.1%	7.7%	3.3%	1.8%
Dec 2025	77.7%	12.6%	6.6%	3.1%
Jan 2026	71.3%	17.3%	7.5%	3.9%
Feb 2026	72.5%	17.6%	6.4%	3.5%
Mar 2026	76%	15.1%	5.5%	3.4%
Apr 2026	71.3%	17.3%	7.5%	3.9%
May 2026	64.1%	23.4%	8.2%	4.3%
Jun 2026	68.6%	20.5%	7.2%	3.8%
Jul 2026	64.9%	23.7%	6.8%	4.7%
Aug 2026	44.4%	44.4%	7.2%	3.9%
Sep 2026	57.1%	31.2%	7.6%	4.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Hismile	57.1%	18.1K	+22.3%	+12.7 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Colgate Optic White Colgate	31.2%	9.9K	-33.1%	-13.2 pointsmoved from 1st to 2nd
3, held 3rd	White Glo	7.6%	2.4K	0%	+0.4 points
4, held 4th	Opalescence	4.1%	1.3K	0%	+0.2 points

1.Hismile
57.1%
Moved from 2nd to 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12.7 points.
2.Colgate Optic White
31.2%
Moved from 1st to 2nd. 9.9K estimated branded searches, -33.1% vs prior month. Share -13.2 points.
3.White Glo
7.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Opalescence
4.1%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among teeth whitening brands in Australia?

4 brands

In September 2026, Hismile was the most searched among teeth whitening brands in Australia, with an estimated 18.1K branded searches, 57.1% of all searches for the four we track. Colgate Optic White is in 2nd place, 25.9 percentage points behind at 31.2%.

Australia teeth whitening brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Hismile	72.8% → 57.1%	87.1%Nov 2025	44.4%Aug 2026	1st
Colgate Optic White	17.7% → 31.2%	44.4%Aug 2026	7.7%Nov 2025	2nd
White Glo	6.2% → 7.6%	8.2%May 2026	3.3%Nov 2025	3rd
Opalescence	3.3% → 4.1%	4.7%Jul 2026	1.8%Nov 2025	4th

Each finding as a sentence

Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia decreased from 72.8% to 57.1%.
Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia increased from 17.7% to 31.2%.
Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia increased from 6.2% to 7.6%.
Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia increased from 3.3% to 4.1%.
Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia peaked at 87.1% in November 2025 and was lowest at 44.4% in August 2026.
Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia peaked at 44.4% in August 2026 and was lowest at 7.7% in November 2025.
Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia peaked at 8.2% in May 2026 and was lowest at 3.3% in November 2025.
Across the 12 months ending September 2026, Opalescence’s share of searches among teeth whitening brands in Australia peaked at 4.7% in July 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for Australia teeth whitening brands in September 2026?

4 changes

In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches.
In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%.
Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted for teeth whitening brands?

4 search terms

Each brand's share of searches among teeth whitening brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.