Brandwave

How popular isWhite Glo?

In September 2026, people searched for White Glo by name about 2,400 times in Australia, a 26.3% increase from the previous year. These searches made up 7.6% of all Australia teeth whitening brand searches, placing White Glo third out of four brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, White Glo appeared in one of the five answers.

Search and AI answers in September 2026

White Glo is the third most searched of 4 competitors.

  1. HismileShare of searches 57.1%Mentioned in 2 of 5 AI answers
  2. Colgate Optic WhiteShare of searches 31.2%Mentioned in 1 of 5 AI answers
  3. White GloShare of searches 7.6%Mentioned in 1 of 5 AI answers
  4. OpalescenceShare of searches 4.1%Mentioned in 0 of 5 AI answers
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Top teeth whitening brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, White Glo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening brands

5 answers

  • Asked ChatGPT

    “Which teeth whitening product should I use at home in Australia?”

    1. Asked ChatGPT

      “What are the best teeth whitening brands in Australia?”

      1. 1Hismile
      2. 2Colgate Optic White
      3. 3White Glo

    2. Asked ChatGPT

      “What are the best teeth whitening strips for sensitive teeth?”

      1. 1Hismile

    3. Searched Google, AI Overview

      “teeth whitening”

      1. Searched Google, AI Overview

        “teeth whitening strips”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

        Which teeth whitening brands compete with White Glo?

        White Glo against teeth whitening brands in Australia, by month

        Share of searches by month for Hismile, Colgate Optic White, White Glo, Opalescence. The figures are in the table below the chart.

        View monthly share of searches table
        MonthHismileColgate Optic WhiteWhite GloOpalescence
        Oct 202572.8%17.7%6.2%3.3%
        Nov 202587.1%7.7%3.3%1.8%
        Dec 202577.7%12.6%6.6%3.1%
        Jan 202671.3%17.3%7.5%3.9%
        Feb 202672.5%17.6%6.4%3.5%
        Mar 202676%15.1%5.5%3.4%
        Apr 202671.3%17.3%7.5%3.9%
        May 202664.1%23.4%8.2%4.3%
        Jun 202668.6%20.5%7.2%3.8%
        Jul 202664.9%23.7%6.8%4.7%
        Aug 202644.4%44.4%7.2%3.9%
        Sep 202657.1%31.2%7.6%4.1%

        1. 1.Hismile

          57.1%

          Moved from 2nd to 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12.7 points.

        2. 2.Colgate Optic White

          31.2%

          Moved from 1st to 2nd. 9.9K estimated branded searches, -33.1% vs prior month. Share -13.2 points.

        3. 3.White Glo

          7.6%

          Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

        4. 4.Opalescence

          4.1%

          Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

        Compare popularity between White Glo and its closest rivals

        Every comparison with White Glo

        3 comparisons

        How has branded search demand for White Glo changed in Australia over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for White Glo in Australia rose from 1.9K to 2.4K.
        • Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia increased from 6.2% to 7.6%.
        • Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia peaked at 8.2% in May 2026 and was lowest at 3.3% in November 2025.

        How did search popularity change for Australia teeth whitening brands in September 2026?

        4 changes

        1. In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches.

        2. In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%.

        3. Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

        4. Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

        How are White Glo’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using White Glo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

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