How popular isHismile?
In September 2026, people searched for Hismile by name about 18,100 times in Australia, an 18.5% decrease from the previous year. These searches made up 57.1% of all Australia teeth whitening brand searches, placing Hismile first out of four brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, Hismile appeared in two of the five answers.
Hismile is the most searched of 4 competitors.
HismileShare of searches 57.1%Mentioned in 2 of 5 AI answers
Colgate Optic WhiteShare of searches 31.2%Mentioned in 1 of 5 AI answers
White GloShare of searches 7.6%Mentioned in 1 of 5 AI answers
OpalescenceShare of searches 4.1%Mentioned in 0 of 5 AI answers
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening product should I use at home in Australia?”
Asked ChatGPT
“What are the best teeth whitening brands in Australia?”
Asked ChatGPT
“What are the best teeth whitening strips for sensitive teeth?”
Searched Google, AI Overview
“teeth whitening”
Searched Google, AI Overview
“teeth whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which teeth whitening brands compete with Hismile?
Share of searches by month for Hismile, Colgate Optic White, White Glo, Opalescence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | White Glo | Opalescence |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.7% | 6.2% | 3.3% |
| Nov 2025 | 87.1% | 7.7% | 3.3% | 1.8% |
| Dec 2025 | 77.7% | 12.6% | 6.6% | 3.1% |
| Jan 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| Feb 2026 | 72.5% | 17.6% | 6.4% | 3.5% |
| Mar 2026 | 76% | 15.1% | 5.5% | 3.4% |
| Apr 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| May 2026 | 64.1% | 23.4% | 8.2% | 4.3% |
| Jun 2026 | 68.6% | 20.5% | 7.2% | 3.8% |
| Jul 2026 | 64.9% | 23.7% | 6.8% | 4.7% |
| Aug 2026 | 44.4% | 44.4% | 7.2% | 3.9% |
| Sep 2026 | 57.1% | 31.2% | 7.6% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 57.1% | 18.1K | +22.3% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 9.9K | -33.1% | -13.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.6% | 2.4K | 0% | +0.4 points | |
| 4, held 4th | 4.1% | 1.3K | 0% | +0.2 points |
1.
Hismile57.1%
Moved from 2nd to 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12.7 points.
31.2%
Moved from 1st to 2nd. 9.9K estimated branded searches, -33.1% vs prior month. Share -13.2 points.
7.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.1%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Hismile and its closest rivals
Every comparison with Hismile
12 comparisons
How has branded search demand for Hismile changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hismile in Australia fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia decreased from 72.8% to 57.1%.
- Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia peaked at 87.1% in November 2025 and was lowest at 44.4% in August 2026.
How did search popularity change for Australia teeth whitening brands in September 2026?
4 changes
In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches.
In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%.
Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Hismile’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hismile
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Where does Hismile compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Oral care brands | 1st of 10 | 21.1% | Show ranking |
| Teeth whitening brands | 1st of 4 | 57.1% | Shown above |
Is Hismile your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.