How popular isColgate Optic White?
In September 2026, people searched for Colgate Optic White by name about 9,900 times in Australia, an 83.3% increase from the previous year. These searches made up 31.2% of all Australia teeth whitening brand searches, placing Colgate Optic White second out of four brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, Colgate Optic White appeared in one of the five answers.
Colgate Optic White is the second most searched of 4 competitors.
HismileShare of searches 57.1%Mentioned in 2 of 5 AI answers
Colgate Optic WhiteShare of searches 31.2%Mentioned in 1 of 5 AI answers
White GloShare of searches 7.6%Mentioned in 1 of 5 AI answers
OpalescenceShare of searches 4.1%Mentioned in 0 of 5 AI answers
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hismile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colgate Optic White1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- White Glo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opalescence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening product should I use at home in Australia?”
Asked ChatGPT
“What are the best teeth whitening brands in Australia?”
Asked ChatGPT
“What are the best teeth whitening strips for sensitive teeth?”
Searched Google, AI Overview
“teeth whitening”
Searched Google, AI Overview
“teeth whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which teeth whitening brands compete with Colgate Optic White?
Share of searches by month for Hismile, Colgate Optic White, White Glo, Opalescence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | White Glo | Opalescence |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.7% | 6.2% | 3.3% |
| Nov 2025 | 87.1% | 7.7% | 3.3% | 1.8% |
| Dec 2025 | 77.7% | 12.6% | 6.6% | 3.1% |
| Jan 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| Feb 2026 | 72.5% | 17.6% | 6.4% | 3.5% |
| Mar 2026 | 76% | 15.1% | 5.5% | 3.4% |
| Apr 2026 | 71.3% | 17.3% | 7.5% | 3.9% |
| May 2026 | 64.1% | 23.4% | 8.2% | 4.3% |
| Jun 2026 | 68.6% | 20.5% | 7.2% | 3.8% |
| Jul 2026 | 64.9% | 23.7% | 6.8% | 4.7% |
| Aug 2026 | 44.4% | 44.4% | 7.2% | 3.9% |
| Sep 2026 | 57.1% | 31.2% | 7.6% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 57.1% | 18.1K | +22.3% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 9.9K | -33.1% | -13.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.6% | 2.4K | 0% | +0.4 points | |
| 4, held 4th | 4.1% | 1.3K | 0% | +0.2 points |
1.
Hismile57.1%
Moved from 2nd to 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12.7 points.
31.2%
Moved from 1st to 2nd. 9.9K estimated branded searches, -33.1% vs prior month. Share -13.2 points.
7.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.1%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Colgate Optic White and its closest rivals
Every comparison with Colgate Optic White
3 comparisons
How has branded search demand for Colgate Optic White changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White in Australia rose from 5.4K to 9.9K.
- Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia increased from 17.7% to 31.2%.
- Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia peaked at 44.4% in August 2026 and was lowest at 7.7% in November 2025.
How did search popularity change for Australia teeth whitening brands in September 2026?
4 changes
In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches.
In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%.
Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Colgate Optic White’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- colgate optic white
Who owns Colgate Optic White?
Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in Australia.
Do you work for Colgate Optic White? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Colgate Optic White your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.