Bugaboo vs UPPAbaby:Which is more popular?
In September 2026, Bugaboo had more branded searches than UPPAbaby among pram and stroller brands in Australia. Bugaboo had about 9,900 branded searches, while UPPAbaby had 5,400. Bugaboo made up 35.3% of all pram and stroller brand searches we track, and UPPAbaby accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Bugaboo and UPPAbaby each appeared in three of the five answers. UPPAbaby was mentioned before Bugaboo in two out of three answers.
Who do people search for more?
Bugaboo, about 83% more searches than UPPAbaby
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
UPPAbaby, named ahead of Bugaboo in 2 of 3 answers
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bugaboo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UPPAbaby was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. UPPAbaby was listed before Bugaboo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“What's the best pram in Australia?”
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“best pram”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bugaboo or UPPAbaby more popular in search?
This chart shows how often people search Google for Bugaboo and UPPAbaby by name. Each line represents a brand's share of searches for all ten pram and stroller brands we track, month by month, from searches in Australia.
Share of searches by month for Bugaboo, UPPAbaby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | UPPAbaby | Edwards & Co | Baby Jogger | Mother's Choice | Cybex | Mountain Buggy | Joolz | Steelcraft | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.2% | 19.2% | 7% | 5.5% | 3.8% | 4.7% | 2.6% | 1.7% | 0.93% |
| Nov 2025 | 34.5% | 23.1% | 15.4% | 6.8% | 8.4% | 3.7% | 3.7% | 2.3% | 1.4% | 0.75% |
| Dec 2025 | 34.9% | 19.1% | 19.1% | 6.7% | 8.5% | 3.5% | 3.5% | 2.1% | 1.7% | 0.92% |
| Jan 2026 | 31.5% | 17.2% | 21% | 9.2% | 6.1% | 4.1% | 5.1% | 2.8% | 1.9% | 1% |
| Feb 2026 | 35.2% | 19.2% | 19.2% | 6.8% | 5.7% | 4.6% | 4.6% | 2.1% | 1.7% | 0.92% |
| Mar 2026 | 32.6% | 21.7% | 17.8% | 7.9% | 6.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.86% |
| Apr 2026 | 34.1% | 18.6% | 18.6% | 8.3% | 6.5% | 4.5% | 4.5% | 2.5% | 1.7% | 0.89% |
| May 2026 | 36.4% | 19.9% | 16.3% | 8.7% | 5.7% | 4.8% | 3.9% | 2.2% | 1.4% | 0.63% |
| Jun 2026 | 38% | 20.7% | 13.8% | 7.5% | 7.5% | 4.1% | 4.1% | 2.3% | 1.2% | 0.82% |
| Jul 2026 | 39.8% | 17.7% | 14.5% | 7.9% | 6.2% | 5.3% | 4.3% | 1.9% | 1.6% | 0.85% |
| Aug 2026 | 39.7% | 17.7% | 14.4% | 7.9% | 6.2% | 5.3% | 4.3% | 2.4% | 1.3% | 0.85% |
| Sep 2026 | 35.3% | 19.2% | 15.7% | 8.6% | 6.8% | 4.6% | 4.6% | 2.6% | 1.7% | 0.93% |
How has the Bugaboo and UPPAbaby comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of UPPAbaby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in Australia held steady at 35.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and stroller brands in Australia held steady at 19.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia pram and stroller brands in September 2026?
2 changes
In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bugaboo’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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